Remote Marketing Copywriter and Content Strategist

Summary

Join Stride as a Copywriter and Content Strategist to develop engaging copy across communication channels, ensuring alignment with the company's brand voice.

Responsibilities

• Develop and write all marketing content across multiple channels and touch-points
• Maintain a library of key content, testimonials, company stats, and brand messaging
• Write marketing copy for all our emails, in-app messages, social media posts, ads, websites, blogs
• Deliver copy for all in-product copy requirements in collaboration Product and Engineering teams
• Collaborate with brand management on content strategy, including leveraging SEO best practices to ensure all content is optimized for search
• Build a deep understanding of our diverse audience and identify ways to effectively reach and communicate to them across the entire marketing funnel
• Make complex topics like insurance and taxes easy for our audience to understand
• Build experiments and tests with different copy treatments for subject lines, pre-headers, body copy, calls-to-action, and other places where we interact through writing
• Oversee and maintain Stride’s messaging guidelines, including the editorial process, approved key statistics and metrics to support our value proposition, and style guide
• Ensure brand voice consistency across all mediums
• Leverage data to make informed recommendations and improvements to our copy across all mediums