Internet Marketing Account Strategist

Summary

The job description is for a full-time Internet Marketing Account Strategist position at WebFX's Cape Town office. The role involves optimizing client websites for search engines, developing SEO content strategy, managing email marketing campaigns, analyzing competitors’ websites, and managing client SEO and PPC campaigns among other responsibilities. The ideal candidate should have a Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics with a GPA above 3.4, customer service experience, basic HTML experience, advertising agency experience, digital marketing experience, and Google Analytics experience.

Requirements

• Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
• Solid understanding of the Internet
• Solid understanding of basic copywriting
• Solid web copywriting skills
• Customer service experience in any industry
• Basic HTML experience (a plus)
• Advertising agency experience (a plus)
• Any digital marketing experience (a plus)
• Experience with Google Analytics (a plus)
• Fluent in English (written and verbal). Resume must be in English to be considered
• Stays up to date on new changes to the web and actively reads several blogs
• Professional, dependable, solid work ethic
• Detail-oriented
• Self-motivated
• An eye for detail
• Dedication to quality and high level of follow through
• Approaches problem solving proactively and in a professional manner
• Excellent time/project management skills
• Solid analytical skills and ability to make decisions based on data
• Creative problem solving abilities
• Ability to meet deadlines
• Outstanding written communication skills

Responsibilities

• Optimizing client website for search engines (on-page SEO)
• Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
• Developing SEO content strategy for our copywriting team to create
• Creating digital marketing campaign reports
• Analyzing competitors’ websites and online marketing initiatives
• Managing client SEO and PPC campaigns
• Correcting technical issues on the backend of websites
• Optimizing web content for keywords related to customer products and services
• Managing email marketing campaigns
• Performing A/B, website usability, and website conversion rate testing
• Driving client success on the web

Benefits

• Long-term stability
• Competitive pay
• Performance bonuses
• Health insurance
• Digital marketing training
• Career development opportunities