Remote Senior Copywriter and Content Strategist

Summary

Join our team as a Senior Copywriter & Content Strategist to elevate our content marketing initiatives and connect with buyers at every stage of their journey with Coconut.

Requirements

• 5-8+ years of experience devising content strategy and writing content to fuel B2B demand gen programs designed to hit pipeline & revenue goals
• A background in journalism and/or agency experience
• Multi-channel content marketing experience: you’ve written for various formats and channels including web, blog, social media (LinkedIn, twitter, Facebook), video, paid advertising, webinars, executive presentations - both short/long form content
• A deep understanding of content marketing strategies and distribution tactics
• Ability to write and communicate big ideas simply & clearly—in a friendly, approachable and likable way
• Experience writing with SEO best practices + keywords in mind
• Experience with martech including MAPs (Pardot, Hubspot), website CMS (wordpress), SEO tools (SEMRush), and project management software (Asana, Wrike)
• A portfolio of B2B work that you are proud to show off
• Previous experience writing about/for financial services would be a huge bonus!

Responsibilities

• Understand our Ideal Customer Profile (ICP) to Create Content That Engages & Inspires, and Contribute to our Brand Story/Narrative
• Come to know Coconut’s ICP and buyers inside out - Partner with the sales, success & product/demand marketing to identify the key trends, themes and content opportunities for engaging buyers at each stage through multi-channel demand gen programs
• Evolve our brand narrative/story (topline messaging) - Work with VP, Marketing and Product Marketing to solidify Coconut’s point of view and turn it into a compelling story that sets the stage for, ‘Why Change?’, ‘Why Now?’ and, ‘Why Coconut?’
• Own Coconut’s Content: Development & Strategy
• Develop, write, and edit clear, compelling, and on-brand content across multiple platforms (e.g., website, email campaigns, social media, landing pages, blogs, whitepapers)
• Ensure we provide the right content, to the right people, at the right times across the buyer journey to create, capture and nurture demand
• Oversee and manage the end-to-end content creation process, ensuring content is delivered on time, is optimized for SEO ensuring high visibility, and adheres to our brand guidelines
• Manage owned/earned media channels (Social & PR)
• Measure and analyze the performance of content campaigns using relevant metrics and adjust strategies as needed to achieve business objectives
• Create content calendars, editorial plans, and style guides to streamline and manage content production
• Stay updated on the latest copywriting and content marketing trends and apply them to keep the company’s messaging fresh and impactful
• Be our Brand Voice Expert
• Oversee our brand voice/tone & keep things consistent and manage our guidelines and review assets as needed

Benefits

• ���Cabana Days” - our version of a flexible work week !
• Ability to do your job in a supported, but still flexible environment
• Supported professional development, learning & career opportunities - be supported in your growth journey!
• Regular 1:1 coaching with your leader and regular connection to a passionate executive team
• Work in a team big enough for growth but lean enough to make a real impact
• A full range of benefits to keep you happy & healthy
• Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
• Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
• Virtual mental health and EAP platform
• WealthSimple GRSP & Matching
• Annual Wellness Benefit ($1000 per year)
• Opportunity to work remote - anywhere in Canada!
• Employee Options - everyone shares in our success!
• Internet Subsidy on each paycheck
• Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!