Remote Marketing Data and Analytics Manager

Summary

Join our marketing team as a highly skilled and data-driven Marketing Data & Analytics Manager to track and optimize the entire user journey from anonymous visits to purchase and through product adoption.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field. Advanced degree is a plus
• 5+ years of experience in marketing analytics, with a strong focus on data analytics and user journey tracking
• Proficiency in analytics tools such as Google Analytics, Bizible, Mixpanel, Domo or similar platforms
• Experience with data visualization tools (e.g., Tableau, Domo) and CRM and MA systems (e.g., Salesforce, Marketo)
• Strong understanding of digital marketing channels, including SEO, email marketing, social media, and paid advertising
• Excellent analytical skills with the ability to translate complex data into actionable insights
• Strong project management skills with the ability to manage multiple projects simultaneously
• Experience working in a fast-paced, collaborative environment with cross-functional teams

Responsibilities

• Develop and maintain comprehensive analytics frameworks to track user behavior and interactions across various touchpoints
• Analyze user data to identify trends, insights, and opportunities for improving the customer journey
• Create and manage dashboards to visualize user journey metrics, including acquisition, engagement, conversion, and retention rates
• Collaborate with the data engineering team to develop predictive models that anticipate user behavior and optimize marketing strategies
• Implement and refine tracking mechanisms to capture data at every stage of the customer lifecycle, from anonymous visits to post-purchase product adoption
• Work closely with the engineering and product teams to ensure seamless integration of tracking tools within the app and across all digital channels
• Monitor and troubleshoot data integrity issues, ensuring accurate and reliable tracking of user journeys
• Collaborate with marketing and product teams to develop data-driven strategies for user acquisition, retention, and product adoption
• Use data insights to segment audiences and personalize marketing campaigns to target specific customer needs and behaviors
• Continuously optimize marketing campaigns by conducting A/B tests and other experiments to improve key performance metrics
• Act as the bridge between the marketing, product, and data teams to ensure alignment on goals and execution of lifecycle marketing strategies
• Provide insights and recommendations to the broader marketing team based on data analysis and user journey tracking
• Analyze product usage data to identify opportunities to increase user engagement and adoption within the app
• Develop and execute targeted campaigns to drive feature adoption and long-term user retention
• Measure the effectiveness of product adoption initiatives and refine strategies to maximize impact

Benefits

• Healthcare coverage
• Prescription drug, vision, and dental plans
• HSA and FSA accounts
• Life and AD&D insurance; disability coverage where applicable
• Retirement 401(k) Plan Option with Altium match
• Calm App and Employee Assistance Program
• Paid holidays plus a “Choice Day” off per quarter
• Paid time-off rising schedule upon key milestones
• Sick time for Dr. appointments or family health needs
• Family medical, maternity, paternity, and military leave
• Flexible working arrangements available based on role and location
• Home internet allowance
• Free lunch, snacks and drinks every day in office
• Free parking