Remote Marketing Manager, Social & Original Content

Summary

Join a community-driven entertainment company as an experienced marketer to grow properties across social media and lead in supporting various launches and initiatives.

Requirements

• 5+ years successfully executing omni-channel marketing strategies, most recently at a studio or publisher at a brand or agency driving content-driven marketing campaigns
• Deep understanding of social platforms (specifically Instagram, Facebook, X (formerly Twitter, YouTube, TikTok, and Snapchat) and digital marketing best practices
• Bachelor’s degree required
• Creative thinker, adept brand builder, and culturally savvy
• Analytical powerhouse who derives insights from data, with demonstrable success achieving customer acquisition, revenue and ROI goals
• Effective time management and prioritization skills balanced with meticulous attention to detail
• Adaptive, flexible and collegial attitude, with an ability to work efficiently across teams and seniority levels in a fast-paced environment
• Sufficient experience with Premiere and Photoshop
• Experience analyzing data pulling insights from data dashboards in Meta Suite, Google Analytics, Klayvio, and Looker

Responsibilities

• Define, oversee and successfully execute multi-channel marketing campaigns designed to: raise awareness and drive viewership for key content launches, increase video submissions, acquire users, and support other initiatives as needed
• Manage social media promo editorial calendars and act as campaign manager, working with various internal stakeholders in social, creative, streaming, production, PR, analytics, and other departments, as well as external partners such as agencies, influencers, talent, etc. to build, plan, and execute marketing campaigns
• Implement tracking and reporting measures to gauge campaign success against agreed-upon KPIs and guide future strategy
• Initiate and manage strategic partnerships designed to support campaigns and/or overall marketing goals
• Partner with integrated marketing team and social team to determine longer-lead tentpoles that can span across social and streaming platforms
• Assist in implementing the perpetual gathering of community-related intelligence for use in key decision-making by production, programming, and ad sales
• Maintain competitive intelligence and stay abreast of what’s current and relevant in digital content
• Flywheel execution for all brands across TMB, such as working with TMB brand socials, editorial, and site teams
• Analyzing campaign performance and insights using Meta Suite, Google Analytics, Klayvio, and Looker
• Create promo assets in Premiere and Photoshop when needed
• Create and manage promotional plans/calendars for talents/hosts of streaming tv series
• Collaborating on promotional campaigns with our streaming tv platform partners
• Oversee creative ideation with creative marketing team on promo assets and execution with social media managers

Benefits

• Comprehensive Time Off policies
• Maternity and Paternity Time off
• Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
• Access to Mental Health Reimbursement
• Annual Sport Reimbursement and Home Office Reimbursement
• Office with in-house kitchenette