Senior Digital Marketing Manager

Summary

Join us in helping to revolutionize precision heartcare as the Plaque Digital Marketing Manager, driving overall plaque digital strategy and optimizing content across various channels.

Requirements

• Experience and track record in developing and launching digital marketing strategies to drive business results
• Experience translating data into insights and reports to share with leadership and to improve campaign performance
• Experience working with agencies and internal stakeholders to drive cross-functional alignment
• Experience in content creation
• Self-starter, flexible, and entrepreneurial
• Excellent organizational, interpersonal and problem-solving skills
• Great attention to detail and ability to set, track and meet deadlines
• Exceptional writing and editing skills
• Able to drive projects autonomously
• Able to multi-task and quickly evolve in a rapidly changing environment
• Quantitative skills to assist with analysis/metric tracking and reporting
• Strong computer skills using PowerPoint, Word, Excel etc
• Bachelor’s degree
• Minimum of 3 years of digital marketing experience

Responsibilities

• Manage creation and execution of multi-channel digital marketing strategies, including social media, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) in collaboration with external agencies and internal stakeholders
• Create, execute, and monitor marketing campaign budgets
• Utilize a data-driven approach to define KPIs, to maximize reach, and to assess end-to-end customer experience across diverse digital channels
• Develop engaging and creative content and visuals for utilization across channels that generate impressions, shares, meaningful engagement, and growth
• Be a steward of the brand to ensure consistent voice and visual across materials and channels

Benefits

$100,000 to $140,000 yearly base compensation range, cash bonus, and stock options