Remote Paid Advertising Manager

Summary

Join The Motley Fool as a Paid Advertising Manager to own direct response affiliate marketing budgets for various personal finance verticals within Google & Microsoft Ads. You will be responsible for identifying, creating, and scaling cost-effective direct response campaigns across several new and established verticals.

Requirements

• At least 3-5 years of performance marketing experience owning SEM channels with a focus on conversion optimization and revenue generation
• Experience managing direct response marketing budgets and revenue goals of significant scale
• Excellent analytical and quantitative skills, and the ability to use data to optimize day-to-day performance, build efficient and scalable direct response initiatives, and a relentless drive to beat the control
• A customer-centric mindset, collaborative attitude, and the motivation to work entrepreneurially on a lean, dynamic team

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google & Microsoft Ads
• Provide updates on campaign performance and management to the team
• Execute and enhance existing SEM, Demand Gen, and Performance Max strategies by critically assessing current campaigns, challenging the status quo, and implementing innovative approaches to expand market share and improve profitability
• Own the end-to-end process of launching new verticals in SEM, Demand Gen, and Performance Max by developing tailored landing pages, collaborating with Analytics teams to establish robust reporting systems, crafting compelling ad copy, and conducting thorough audience and competitive research to ensure a successful market introduction
• Create compelling, conversion focused ad copy and visuals
• Conduct A/B Testing to refine ad creative and improve campaign performance
• Set, manage, and optimize advertising budgets to achieve conversion and ROI objectives
• Identify opportunities for cost savings and efficiency improvements
• Utilize analytics tools to measure and analyze performance to extract actionable insights to inform optimizations and identify new opportunities based on business data
• Work with our Conversion Rate Optimization team to identify on-site opportunities and conduct tests across paid marketing efforts to continuously improve results
• Create, implement, and test copy on landing pages associated with your owned ad efforts
• Assess & test new advertising channels/platforms, marketing tools, and affiliate partnerships as needed to support business needs and growth

Benefits

• Flexible, remote work environment
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity