Zesty Paws is hiring a
Paid Media Manager

Summary

Join Health & Happiness as a Paid Media Manager, responsible for developing and executing paid media strategy across various channels, including search, social, and programmatic ads. The ideal candidate will have experience in digital marketing and consumer goods industry, with proficiency in programmatic media buying platforms.

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• Proven experience as a Performance Marketing Manager or similar role, with a focus on social, search and programmatic media
• Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs
• Affiliate network advertising experience preferred
• Strong analytical skills and ability to interpret data to drive strategic decision-making
• Familiarity with future technologies, such as Amazon Marketing Cloud, AI, and ML, is desirable
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams
• Experience managing external agency relationships and collaborating with cross-functional teams
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
• Genuine ambition to succeed
• Resilient personality with a strong work ethic
• Pragmatic and solution-oriented
• Committed to high standards and continuous improvement
• Self-starter who thrives in team environment and autonomous working
• Creative and unorthodox thinker, able to push projects forward in an unstructured environment
• Able to communicate concisely and effectively

Responsibilities

• Oversee planning, execution, and optimization of performance marketing media campaigns across various channels
• Be the driving force behind all facets of paid media campaigns, relentlessly refining performance and optimizing ROI
• Develop and execute a comprehensive full-funnel paid social media strategy across Facebook, Instagram, and TikTok
• Manage the performance marketing budget, ensuring efficient allocation of resources for maximum impact
• Collaborate with cross-functional teams to integrate performance marketing efforts seamlessly with business objective and other marketing initiatives
• Dive into the data to refine our marketing intelligence
• Track, analyze, and report on key performance metrics across each funnel stage to improve campaign effectiveness and achieve incremental return on ad spend
• Drive new customer acquisition through targeted performance marketing campaigns
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, programmatic media, paid search and paid social media
• Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning
• Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements
• Collaborate with internal and external partners for digital content creation