Remote Paid Media Specialist

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Remotivate

πŸ“Remote - The Netherlands

Job highlights

Summary

Join Lupa Digital Inc., a digital marketing agency, as a Paid Media Specialist and expertly manage paid acquisition campaigns to boost clients' online visibility, generate leads, and drive conversions.

Requirements

  • Excellent English written and verbal communication skills
  • At least 3 years of experience managing paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, Amazon Ads, LinkedIn Ads, and others
  • Expertise in Google Ads, including managing Search, Display, Video, and Shopping campaigns
  • Experience with Meta Ads Manager, utilizing its features to optimize campaigns and track performance
  • Proven experience in $10k - 100K Ad spend per month
  • Proficiency in data analysis using Google Analytics 4, tracking key performance indicators (KPIs), and creating custom reports
  • 2-3 years of experience working with a variety of industries

Responsibilities

  • Developing and implementing paid media strategies to meet client goals and maximize return on investment
  • Managing PPC campaigns across various platforms, including campaign setup, budget allocation, and bid management
  • Analyzing and reporting on campaign performance, using data to inform optimizations and strategic decisions
  • Conducting competitor analysis to identify opportunities and inform campaign strategy
  • Collaborating with clients and the internal team to discuss campaign goals, progress, and optimizations
  • Implementing tracking solutions, including setting up and troubleshooting conversion tracking via Google Tag Manager
  • Staying updated on industry trends and algorithm changes to ensure strategies are in line with best practices

Preferred Qualifications

  • Marketing agency experience is preferred
  • Familiarity with conversion tracking and the use of Google Tag Manager

Benefits

  • Flexible work schedule: work when you want as long as the work gets done, expectations are exceeded and commitments are met
  • Remote work
  • Access to cutting-edge tools
  • Flexible time off

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