Remote Paid Media Specialist

Summary

Join our Paid Media Team as a Paid Media Specialist and contribute to the campaign planning & launch process, leveraging your expertise in paid search, social, and display advertising.

Requirements

• Paid Media Marketer with 2+ years in paid search, social, and display advertising, skilled in Google, Microsoft, Meta, and LinkedIn Ads
• Strong understanding of ad metrics with a data-driven approach to exceed campaign goals
• Skilled in synthesizing and communicating data insights to stakeholders
• Manages multiple projects and deadlines effectively, quickly adapting to new tools and platforms
• Combines technical expertise with creativity, collaborating across teams (creative, social, email, marketing ops, BI, engineering, SEO)
• Has full professional proficiency in English, both written and verbal

Responsibilities

• Build ad campaigns across Google, Microsoft, Meta, LinkedIn and more
• Support our expansion onto new ad channels
• Conduct keyword and audience research to inform campaign targeting
• Build audiences using a variety of first and third-party data sources & tools
• Configure end-to-end conversion and lead tracking using third-party integrations
• Initiate and manage creative requests to get ad assets from our design team
• Query, manipulate and analyze data from multiple sources both within ad channels and externally Google Sheets, Looker Studio and Tableau
• Identify and suggest optimization opportunities based on performance data

Benefits

• Enrollment in Philippine statutory benefits
• Healthcare reimbursement
• Company holidays to include all regular holidays declared by the Philippine government
• 14 days annual paid time off
• APAC First Friday speaker series where you can earn a bonus for presenting