Product Marketing Lead

Summary

Join our community at Glo, a leading online yoga and wellness platform, as we seek a Product Marketing Lead to drive the success of new product features and revenue lines.

Requirements

• 5+ years of experience in product marketing, preferably within a digital subscription or content-driven business
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience in launching and marketing new products and features
• Strong understanding of customer journey mapping and lifecycle marketing
• Exceptional writing and communication skills, with an ability to translate technical product features into clear, compelling benefits for users
• Data-driven mindset with the ability to analyze performance metrics and make informed decisions
• Ability to work cross-functionally, especially with product, growth, and sales teams
• Experience with market research, competitive analysis, and customer insights
• Experience with digital marketing tools (e.g., Google Analytics, CRM systems, marketing automation tools)

Responsibilities

• Develop and refine messaging that clearly communicates the unique value propositions of new product features and services
• Lead the development and execution of go-to-market (GTM) strategies for new product launches
• Conduct market research, competitive analysis, and customer interviews to understand user needs, identify market opportunities, and stay on top of industry trends
• Own the launch process for new features and product updates
• Serve as the main point of contact between marketing and product teams
• Define KPIs for product launches and campaigns
• Track, measure, and report on the performance of product marketing efforts
• Integrate new product features into the customer journey
• Stay updated on market trends and competitor activities

Benefits

$117,000 - $140,000/year + equity