Remote Product Marketing Lead

Summary

Join our team as a data-driven Product Marketing Lead to drive demand generation across organic and paid channels in a fast-paced start-up environment.

Requirements

• 7+ years in B2B SaaS Product Marketing, with a focus on technical products. Proven experience in managing product marketing teams
• Strong business and technical acumen, excellent communication, and project management abilities
• Entrepreneurial mindset with a high degree of ownership and initiative

Responsibilities

• Define the unique value proposition of Phyllo’s products and identify target markets to enhance market penetration
• Lead the coordination of all marketing efforts to support successful product launches, ensuring that all stakeholders are aligned and informed
• Conduct comprehensive market and customer research to understand needs, preferences, and pain points, using insights to inform product development and marketing strategies
• Stay informed about competitor products and strategies to maintain a competitive edge and refine product positioning
• Craft compelling product messaging and ensure brand consistency across all marketing channels
• Develop and execute the go-to-market plan to drive product awareness and adoption, working closely with sales and growth teams to implement feedback loops
• Create high-quality sales enablement content and tools, including product demos, presentations, and customer case studies, to empower the sales team
• Mentor and lead a team of product marketers, fostering a culture of collaboration and continuous improvement