Remote Product Marketing Manager

Summary

Join Vidyard as a Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and enable sales teams with the tools they need to win.

Responsibilities

• Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing
• Define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators
• Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation
• Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans
• Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content
• Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey
• Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies
• Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights
• Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed