Remote Salesforce Marketing Cloud Campaign Specialist

Summary

Join our team as a Salesforce Marketing Cloud (Campaign Specialist) and work on ExactTarget (SFMC) platform for creating and executing marketing campaigns. The ideal candidate will have expertise in email marketing, data model design, campaign orchestration, and personalization.

Requirements

• Expertise in ExactTarget (SFMC) Email Marketing Tool
• Good Experience in SQL
• Experience in Data model design
• Expertise in Campaign Orchestration, Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns
• Good Business understanding of Digital Marketing
• Excellent communication skills

Responsibilities

• Work on ExactTarget (SFMC) platform for creating and executing marketing campaigns
• Ability to work independently and work directly with Marketing teams
• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis
• Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problem