VP, Marketing

Summary

Join Eleanor Health as their Vice President of Marketing and lead the development and execution of marketing strategies to achieve revenue and membership goals. Reporting to the Chief Growth Officer, you will be responsible for creating and managing the annual marketing plan and budget, leading direct-to-consumer and outreach marketing efforts, and overseeing the marketing team. This role requires extensive experience in marketing leadership, proven success in managing teams and budgets, and strong proficiency in various marketing channels. Eleanor Health offers a comprehensive benefits package including generous PTO, fully covered medical and dental insurance, a 401(k) plan, and various wellness perks.

Requirements

• 10+ years of experience in marketing with 5+ years of managing teams and marketing budgets
• Proven work experience in a senior role such as Director of Marketing, VP of Marketing, or similar in a business-to-consumer organization; healthcare experience preferred
• Knowledge and strong proficiency in developing creative briefs and marketing collateral
• Experience in the design, implementation & optimization of successful marketing campaigns, including test-and-learn plans
• Experience with contact center and online conversion channels
• Excellent leadership, communication, analytical and project management skills
• Strong decision-making skills and the ability to make difficult decisions and trade-offs
• Strong partner orientation with cross-functional teams across the organization

Responsibilities

• Develop an annual marketing plan and budget to deliver on new membership targets
• Create detailed test and learn plans
• Reforecast budget and performance quarterly
• Lead direct to consumer marketing including Website/SEO, Google My Business
• Lead direct to consumer marketing including Paid Advertising (Search, Social, Display/Native, Podcast/Video Streaming, Direct Mail, SMS & Email, Out of Home)
• Lead direct to consumer marketing including Directories including insurance directories and national directories
• Lead direct to consumer marketing including Word of Mouth and personal recommendations
• Lead outreach marketing to assigned list of prospective members including Salesforce Marketing Cloud journeys to specific prospective members including direct mail, email, sms and telephonic outreach
• Lead KPI reporting for marketing campaigns. Report weekly and monthly on performance. Share insights and learnings from test-and-learn plans. Leverage marketing analyst for report development and ad hoc analysis
• Develop a strong brand. Lead branding and external communication efforts including brand management, public relations, speakers & awards
• Create marketing collateral (creative briefs, copywriting, graphic design, printing) for local and national referral specialists and other partners
• Lead Member Experience and NPS activities. Responsible for NPS surveys and distributing monthly results and insights. Lead UX research and insights for the entire Eleanor Health organization
• Manage marketing team and budget. Provide guidance and mentorship to marketing professionals. Developing and managing working, non-working and headcount marketing budgets
• Collaboration with cross-functional teams. Work closely with regional Presidents, regional operating managers, payor sales, payor account management, local / national referral teams, contact centers, and executive leadership to ensure alignment

Benefits

• Generous PTO policy - unplug, relax, and recharge!
• 9 observed company holidays + 3 floating holidays- We encourage you to use the additional 3 floating holidays to accommodate personal beliefs/practices
• Wellness Days - In lieu of “Sick Time” which typically applies only when you are ill, we encourage you to proactively manage your overall wellbeing, both physical and mental, as well as the wellbeing of those who play important roles in your life
• Fully covered medical and dental insurance plan, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible
• 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid)
• Life Insurance - Both Eleanor and employee-paid options are available
• Family Medical Leave - Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing
• Wellness Perks & Benefits- Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• Mindfulness App Reimbursement