Customer Marketing Specialist

Summary

Join our team at Elation Health as a Customer Marketing Specialist! This role focuses on driving customer growth, managing communications, and fostering customer advocacy. You will design and execute marketing campaigns, develop personalized strategies, and manage reporting. The ideal candidate is data-driven, collaborative, and passionate about exceptional customer experiences. You will work cross-functionally to achieve program targets and enhance customer success. This position requires a Bachelor's degree and 3+ years of experience in a related field. Proficiency in Salesforce and Pardot is essential.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in customer marketing, demand generation, or related roles
• Proficiency with Salesforce and Pardot is required
• Proficiency with Google Suite (Docs, Sheets, Slides, Drive), and excel
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Excellent written and verbal communication skills
• Highly organized with the ability to manage multiple projects and priorities simultaneously
• Demonstrated ability to design and optimize processes for efficiency and scalability
• Creative thinker with a problem-solving mindset and a focus on delivering results
• Strong interpersonal skills and ability to build relationships across teams and with customers

Responsibilities

• Work cross-functionally to design and execute targeted marketing campaigns to drive upsell, cross-sell, and retention efforts across the customer lifecycle
• Develop a deep understanding of customer segments and persona behavior to craft personalized, high-impact customer growth strategies
• Create and maintain campaign tracking and performance reporting
• Continuously monitor effectiveness to optimize program ROI, and exceed assigned ARR targets
• Leverage data to refine messaging, creative assets, and distribution strategies
• Experiment with innovative approaches to engage customers, measure results, and scale successful tactics to maximize growth opportunities
• Support effective execution of transactional communication workflows to enhance customer engagement
• Collaborate with cross-functional teams to ensure consistent and personalized messaging
• Own tactical development and execution of monthly customer newsletter
• Own and maintain the customer communications calendar, ensuring alignment with team priorities and campaign objectives
• Coordinate the scheduling and execution of customer-facing communications across multiple channels
• Support maintenance of our customer advocate database, including their participation history and availability for case studies, testimonials, and reference programs
• Monitor and track the usage of customer advocates across programs to ensure fair and effective utilization
• Assist in the development and execution of advocacy campaigns that highlight customer success stories and showcase product value, aligning with overall marketing goals
• Support outreach to customer advocates, ensuring consistent communication and engagement to foster strong relationships
• Design and implement scalable processes to enhance the management and execution of customer programs
• Create and maintain reporting mechanisms to track program performance and provide actionable insights to stakeholders
• Partner with Product Marketing to align messaging and campaigns with product launches and updates
• Work with Sales and Customer Operations teams to ensure smooth execution and alignment on growth objectives

Preferred Qualifications

Proficiency with Groove is a plus

Benefits

Salary range: $72,000-80,000