Demand Generation Specialist

Summary

Join INGENIOUS.BUILD, a leading platform for real estate and construction project management, as a Demand Generation Specialist. You will develop and execute integrated demand generation strategies and campaigns to generate high-quality leads and expand our customer base. This role involves crafting targeted marketing programs, building email campaigns, measuring campaign performance, and collaborating with various teams. You will leverage market research to identify new opportunities and stay updated on industry trends. INGENIOUS.BUILD offers a competitive salary, benefits package including a work-from-home stipend, unlimited PTO, and a dynamic work environment.

Requirements

• Minimum of 2 years of experience in demand generation
• Experience developing and executing successful demand-generation campaigns
• Proficiency in Salesforce, 6sense or MarketingOS
• Demonstrated ability to create engaging content targeting developer
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions

Responsibilities

• Develop and execute integrated campaigns targeting developers, including email marketing, content marketing, webinars, social media, paid advertising, and more
• Build out email campaigns by different segments to engage prospects, build relationships, and move leads through the funnel
• Measure, report and optimize program and campaign performance and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organization
• Partner closely with sales, marketing, operations, and data to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation
• Stay up to date with industry trends, competitor activities, and emerging technologies in the developer ecosystem. Leverage market research to identify new demand-generation opportunities

Benefits

• Unlimited PTO, and Paid Sick Leave
• Competitive salary based on skills, qualifications, and geographic location
• Competitive benefits package, including a $500 work-from-home stipend
• Opportunity to work with a dynamic and growing team
• A collaborative and inclusive work environment