Senior CRM Executive

Summary

Join Tide in their mission to empower small businesses and help them save time and money as a Senior CRM Executive.

Requirements

• 4 to 6 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc
• You have experience in segmentation and targeting
• You may have worked in Credit, start-ups, finance services or tech space
• You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
• You have A/B and MVT testing experience
• You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have the ability to handle multiple projects and adapt to changing priorities
• You have experience working in a subscription and/or app-based business
• You have an understanding of HTML, CSS and SQL

Responsibilities

• Building and optimizing key customer journeys for onboarding and activation
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS
• Managing campaigns end-to-end, including ideation, execution, analysis and optimisation
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level
• Analytically using data to define, build and maintain segments
• Developing and implementing new CRM automation and personalisation solutions
• Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimizations and new ideas to develop engagement marketing opportunities

Benefits

• Competitive Salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities