Remote Senior CRM Executive
Tide
πRemote - India
Please let Tide know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Tide in their mission to empower small businesses and help them save time and money as a Senior CRM Executive.
Requirements
- 4 to 6 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc
- You have experience in segmentation and targeting
- You may have worked in Credit, start-ups, finance services or tech space
- You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights
- You have A/B and MVT testing experience
- You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members
- You have the ability to handle multiple projects and adapt to changing priorities
- You have experience working in a subscription and/or app-based business
- You have an understanding of HTML, CSS and SQL
Responsibilities
- Building and optimizing key customer journeys for onboarding and activation
- Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS
- Managing campaigns end-to-end, including ideation, execution, analysis and optimisation
- Maintain and publish dashboards/reports at a channel, cohort, or campaign level
- Analytically using data to define, build and maintain segments
- Developing and implementing new CRM automation and personalisation solutions
- Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders
- Continuously look for optimizations and new ideas to develop engagement marketing opportunities
Benefits
- Competitive Salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
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