Remote Senior CRO Manager

Summary

Join Seer Interactive as a CRO Sr. Manager and develop strategies to enhance website conversion rates, working closely with clients and internal teams.

Requirements

• Proven experience in CRO, with a track record of driving measurable improvements in conversion rates
• Client-facing experience supporting clients in a digital marketing agency environment
• Understanding the requirements needed to manage a successful Experimentation program, and prepared to support clients through this journey
• Effectively managed A/B testing and multivariate testing methodologies in comparable positions
• Knowledge of how to leverage digital performance KPIs to develop ROI models to help clients prioritize recommendations
• Deep analytical skills, and proficiency with using AB Testing tools, such as Optimizely, VWO, Adobe Target, Kameleoon, or similar platforms
• Subject Matter Expert with using and extracting insights from Research tools, such as Hotjar, Content Square, Fullstory, or similar platforms and skilled in web analytics tools, such as Google Analytics or Adobe Analytics

Responsibilities

• Develop and execute strategies aimed at enhancing website conversion rates
• Collaborate closely with both clients and our internal teams to identify improvement opportunities and implement data-driven solutions
• Analyze both quantitative and qualitative data to pinpoint barriers to conversion
• Work closely with designers and content strategists to employ a combination of UX and copy techniques to explore and leverage opportunities
• Oversee and analyze the effectiveness of CRO efforts, sharing insights and actionable suggestions directly with clients
• Provide support to clients in need of help implementing or scaling their Experimentation Programs
• Create and manage A/B and multivariate testing programs to optimize landing pages, product pages, checkout process, forms, and other on-site conversion elements for clients
• Conduct thorough conversion rate analyses as well as closely collaborate with UX strategists, UI designers, content writers, and developers to implement designs optimized for conversion
• Combine various data points, findings and recommendations into presentation decks with a clear narrative and actionable insights

Benefits

$85,000 - $105,000/year Your final offered compensation will be determined by your skills and experience