Senior Optimization Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Performance Marketing Manager and drive growth in the Make Money/Manage Money vertical. You will leverage data-driven strategies to optimize landing pages and funnels, increasing conversion rates and margins. Responsibilities include A/B testing, collaborating with cross-functional teams, and generating actionable insights from data analysis. The ideal candidate possesses 4-6 years of experience in optimization, CRO, or performance marketing, along with advanced analytical skills and proficiency in various tracking platforms. Success in this role requires a relentless ownership mentality, strong communication skills, and a creative problem-solving approach. Launch Potato offers a competitive compensation package including base salary, profit-sharing bonus, and benefits.

Requirements

• Relentless ownership mentality with a high sense of urgency
• Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes
• Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals
• Advanced analytical skills with the ability to translate large datasets into actionable recommendations
• Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams
• Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs)
• Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior
• EXPERIENCE: 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership
• Resilient Problem Solver: Maintains focus and poise in high-stakes testing environments; thrives under fast-paced, shifting priorities
• Industry-Savvy: Understands direct response mechanics and high-volume testing environments; able to connect granular optimization decisions to broader business strategy
• Growth-Oriented Operator: Constantly pursuing ways to scale impact through efficiency, creativity, and urgency—not perfectionism
• Curious & Data-Informed: Asks why, seeks patterns, and drives decisions from insights—not just surface metrics
• Organized & Accountable: Manages multiple projects with precision and always meets deadlines
• Collaborative by Default: Thrives in a team environment and brings stakeholders into the problem-solving process early
• Creative Strategist: Able to leverage shifts in copy, layout, or user flow to change behavior meaningfully—blending design thinking with performance goals
• Bias for Action: Doesn’t wait for perfect conditions to test; uses scrappy hypotheses to learn quickly

Responsibilities

• Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations
• Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes
• Revenue Optimization: Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations
• Testing Cadence: Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g., copy, UI/UX, advertiser order)
• Insight Generation: Translates data into clear, actionable hypotheses on user behavior and creates recommendations to improve performance
• Advertiser Alignment: Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g., lead quality, LTV)
• Cross-Team Collaboration: Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings
• Innovation Projects: Drive quarterly initiatives focused on strategic experimentation (e.g., new vertical pages, alternative funnel paths, or new targeting angles)
• Vertical Leadership: Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals, ideally within 6 months with little to no oversight
• Net-New Growth Impact: Consistently deliver measurable CVR or LTV gains for net-new advertisers

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits