Senior Demand Analyst

Summary

Join our Demand Operations team as a Senior Demand Analyst to analyze and forecast demand, provide data-driven recommendations, and optimize business performance.

Requirements

• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Operations Research, MIS or related field)
• 5+ years of experience in a data analysis or business intelligence role, preferably in a B2B SaaS environment
• Advanced proficiency in Excel/spreadsheets
• Strong SQL skills for data extraction and manipulation
• Expertise in either Python or R
• Experience with Machine Learning, including building and deploying models
• Experience with data visualization tools (e.g., Domo, Tableau)
• Strong analytical and problem-solving skills
• Excellent communication skills, able to present complex data in an understandable manner

Responsibilities

• Analyze and forecast demand across the full funnel, providing comprehensive performance insights
• Evaluate and report on the performance of various demand sources
• Provide weekly insights at our Demand Council and related meetings
• Identify and analyze forecast gaps versus plans, recommending opportunities to address shortfalls
• Forecast key drivers such as headcount by role and pace of ramp
• Identify sources of leakage (low conversion) in our funnel and recommend solutions
• Optimize ROI of demand investment through data-driven analysis
• Identify misalignments across the funnel and propose corrective actions
• Conduct deep dives into specific performance issues or questions as required
• Support the development of business cases for investment in demand generation initiatives
• Partner with Marketing Ops to advise on lead routing optimization
• Provide analytics support specific to the MDR, BDR, and SDR teams
• Collaborate with analytics, BI, and data ops teams to develop scalable data infrastructure
• Utilize AI/ML techniques to analyze and predict demand-related metrics and trends
• Interpret data from 3rd party tools and CRM systems to derive meaningful insights
• Create and maintain dashboards in key tools to visualize demand performance and trends

Preferred Qualifications

• Master's degree in a quantitative field
• Experience in demand generation or revenue operations
• Familiarity with Salesforce and marketing automation platforms
• Knowledge of statistical modeling and forecasting techniques
• Experience with A/B testing and experimentation