Summary
Join our Demand Operations team as a Senior Demand Analyst to analyze and forecast demand, provide data-driven recommendations, and optimize business performance.
Requirements
- Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Operations Research, MIS or related field)
- 5+ years of experience in a data analysis or business intelligence role, preferably in a B2B SaaS environment
- Advanced proficiency in Excel/spreadsheets
- Strong SQL skills for data extraction and manipulation
- Expertise in either Python or R
- Experience with Machine Learning, including building and deploying models
- Experience with data visualization tools (e.g., Domo, Tableau)
- Strong analytical and problem-solving skills
- Excellent communication skills, able to present complex data in an understandable manner
Responsibilities
- Analyze and forecast demand across the full funnel, providing comprehensive performance insights
- Evaluate and report on the performance of various demand sources
- Provide weekly insights at our Demand Council and related meetings
- Identify and analyze forecast gaps versus plans, recommending opportunities to address shortfalls
- Forecast key drivers such as headcount by role and pace of ramp
- Identify sources of leakage (low conversion) in our funnel and recommend solutions
- Optimize ROI of demand investment through data-driven analysis
- Identify misalignments across the funnel and propose corrective actions
- Conduct deep dives into specific performance issues or questions as required
- Support the development of business cases for investment in demand generation initiatives
- Partner with Marketing Ops to advise on lead routing optimization
- Provide analytics support specific to the MDR, BDR, and SDR teams
- Collaborate with analytics, BI, and data ops teams to develop scalable data infrastructure
- Utilize AI/ML techniques to analyze and predict demand-related metrics and trends
- Interpret data from 3rd party tools and CRM systems to derive meaningful insights
- Create and maintain dashboards in key tools to visualize demand performance and trends
Preferred Qualifications
- Master's degree in a quantitative field
- Experience in demand generation or revenue operations
- Familiarity with Salesforce and marketing automation platforms
- Knowledge of statistical modeling and forecasting techniques
- Experience with A/B testing and experimentation