Senior Demand Analyst

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Cision

πŸ“Remote - India

Summary

Join our Demand Operations team as a Senior Demand Analyst to analyze and forecast demand, provide data-driven recommendations, and optimize business performance.

Requirements

  • Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Operations Research, MIS or related field)
  • 5+ years of experience in a data analysis or business intelligence role, preferably in a B2B SaaS environment
  • Advanced proficiency in Excel/spreadsheets
  • Strong SQL skills for data extraction and manipulation
  • Expertise in either Python or R
  • Experience with Machine Learning, including building and deploying models
  • Experience with data visualization tools (e.g., Domo, Tableau)
  • Strong analytical and problem-solving skills
  • Excellent communication skills, able to present complex data in an understandable manner

Responsibilities

  • Analyze and forecast demand across the full funnel, providing comprehensive performance insights
  • Evaluate and report on the performance of various demand sources
  • Provide weekly insights at our Demand Council and related meetings
  • Identify and analyze forecast gaps versus plans, recommending opportunities to address shortfalls
  • Forecast key drivers such as headcount by role and pace of ramp
  • Identify sources of leakage (low conversion) in our funnel and recommend solutions
  • Optimize ROI of demand investment through data-driven analysis
  • Identify misalignments across the funnel and propose corrective actions
  • Conduct deep dives into specific performance issues or questions as required
  • Support the development of business cases for investment in demand generation initiatives
  • Partner with Marketing Ops to advise on lead routing optimization
  • Provide analytics support specific to the MDR, BDR, and SDR teams
  • Collaborate with analytics, BI, and data ops teams to develop scalable data infrastructure
  • Utilize AI/ML techniques to analyze and predict demand-related metrics and trends
  • Interpret data from 3rd party tools and CRM systems to derive meaningful insights
  • Create and maintain dashboards in key tools to visualize demand performance and trends

Preferred Qualifications

  • Master's degree in a quantitative field
  • Experience in demand generation or revenue operations
  • Familiarity with Salesforce and marketing automation platforms
  • Knowledge of statistical modeling and forecasting techniques
  • Experience with A/B testing and experimentation
This job is filled or no longer available

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