Remote Senior Manager, Marketing Operations

Summary

Join Redpoint Global as a Director/Senior Manager of Marketing Operations to manage and optimize marketing processes, technology, and data. This role will oversee the day-to-day operations of the marketing function, ensuring efficient campaign execution, effective data leverage, and optimal marketing technology utilization.

Requirements

• Minimum of 7-10 years of experience in marketing, with at least 5 years of experience specifically in a B2B marketing operations role
• Skilled in leveraging advanced analytics and data-driven insights to inform strategic decision-making
• Strong knowledge of data analysis and reporting tools. Expertise in PowerBI, Sigma or other tools required
• Experience with marketing technology, including marketing automation platforms
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing

Responsibilities

• Develop and implement marketing operations strategies to support Redpoint Global’s overall marketing and business goals
• Manage the Redpoint marketing technology stack, in collaboration with IT Operations and Services teams
• Oversee the marketing analytics function including data analysis, reporting, and dashboard creation
• Oversee the execution and optimization of digital marketing campaigns across various channels
• Manage our contact database to ensure data quality as well as regulatory compliance
• Manage the marketing budget. Track expenses, monitor variances, and suggest changes as needed
• Collaborate closely with Sales, SalesOps, Demand Generation, Product Marketing, IT and other teams
• Improve and document key marketing processes and approaches (nurture strategy, lead scoring, forms/data collection etc)
• Serve as a mentor to other marketing team members to help the team progress their skills and careers
• Stay up-to-date with digital marketing trends, tools, and best practices

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home