Remote Senior Marketing Manager

Summary

Join our team as a Senior Marketing Manager and play a pivotal role in defining and executing integrated lead acquisition, demand generation, and account-based marketing programs to help TechnologyAdvice reach, engage, and convert a global audience of B2B marketing professionals and leaders.

Requirements

• 5+ years of experience in B2B Marketing, with 3+ years in Lead Generation, Field Marketing, Demand Generation, or similar roles
• Expertise in lead acquisition, nurturing, campaign management, paid media optimization, and marketing automation (we’re a HubSpot shop)
• Proven ability to grow Marketing Qualified Leads (MQLs) and pipeline revenue quarter over quarter
• Ability and willingness to execute tasks, build out landing pages, set up marketing automation, and manage daily campaigns effectively
• Strong understanding of buyer behavior and segmentation, with the ability to develop creative, impactful campaigns that resonate with diverse target audiences
• Skilled in collaborating with cross-functional teams and managing multiple projects simultaneously
• Agile self-starter who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Responsibilities

• Plan and execute integrated marketing programs to identify, educate, and qualify new leads within our target markets and Ideal Customer Profiles
• Manage a wide range of lead acquisition, field marketing, and demand generation programs including events, webinars, paid media, influencer partnerships, content activations, ABM campaigns, and more
• Create segment-specific and region-specific marketing strategies to build awareness and generate demand within various market segments
• Partner closely with the broader Sales and Marketing teams to build and launch high-impact Account-Based Marketing programs
• Work closely with the Sales Development Rep (SDR) team to optimize lead follow-ups and downstream pipeline development
• Manage an annual budget of $1M+ and partner with the Revenue Operations team to track and report on marketing-sourced leads and pipeline, as well as campaign-based ROI
• Grow the demand generation program and team as we see positive results and the opportunity to scale
• Participate in TechnologyAdvice’s new “Marketing Insiders” thought leadership program to build a highly engaged audience of B2B marketing and demand gen professionals via incredible videos, podcasts, reports, memes, social media content, and more - a great opportunity to build your personal brand in the marketing community
• Some travel within North America is expected for this role to support trade shows, events, and field marketing activities

Benefits

• Flexible schedule with remote, hybrid and on-site options
• Comprehensive medical, dental and vision insurance
• 401K with company matching
• Flexible paid time off
• Paid maternity and paternity leave
• Pet insurance for your furry family members and co-workers
• Wellness perks that include the Headspace App and monthly fitness reimbursements
• Ongoing career development opportunities, mentorship program, bucket list benefit, and more