Summary
Join Newsweek as a highly motivated and strategic Director of Video Content and Distribution to lead the creation, distribution, and monetization of video content across multiple platforms.
Requirements
- 5+ years of experience in managing video production, content strategy, or digital distribution in a media organization
- Strong knowledge of digital video platforms, including YouTube, social media, OTT services, and other content distribution channels
- Excellent editorial news judgement and storytelling skills with the ability to create engaging content for the right audience at the right time
- Expert hands-on experience with the full video production : pre-production (coordinating shoots, budget, writing scripts, etc.); production (filming); post-production (editing, coloring, exporting)
- Familiarity with video monetization strategies, including advertising, branded content, and sponsorship models
- Experience developing new video series ideas, especially for YouTube and potential sponsorships
- Oversee budgeting, scheduling, and resource allocation for video projects, ensuring efficient use of time and resources
- Strong analytical skills and experience using data to drive content strategy and optimize video performance
- Excellent leadership, project management, and communication skills, with the ability to work across cross-functional teams and multiple projects
- Ability to collaborate effectively with cross-functional teams and external partners
- Must be flexible and adaptable; a problem solver; conduct A/B testing
- Must be willing to leverage AI and other emerging tools in creative tasks to automate, generate and/or produce
Responsibilities
- Develop and implement a video content strategy that aligns with the companyβs overall brand, audience growth objectives, and business goals
- Lead and mentor
- Oversee the end-to-end production of high-quality video content, including original video series, ensuring it meets brand standards and is optimized for each platform
- Lead the distribution of video content across all digital platforms, including YouTube, social media, websites, OTT services, and third-party partnerships
- Manage the monetization of video content through a variety of revenue streams, including monetization on social platforms, advertising, branded content, sponsorships, subscriptions, syndication, and licensing
- Collaborate with sales, marketing, audience, and business development teams to create and package revenue-generating opportunities around video content
- Manage the daily operations of Newsweekβs YouTube channel, ensuring content is regularly updated and optimized for search visibility, user experience, platform algorithms and overall branding
- Analyze performance data to identify opportunities to optimize content and distribution strategies for greater reach, engagement, and monetization
- Manage video production budgets, schedules, and resources to ensure the efficient delivery of projects
- Work closely with cross-functional teams to ensure video content aligns with broader company goals and resonates with target audiences
- Identify and explore new formats and technologies (e.g., vertical video, interactive video, subscription-based video) to increase engagement, retention and revenue potential
- Any other reasonable duties to meet the needs of the business