Senior Product Marketing Manager

Summary

Join Later as a Senior Product Marketing Manager and become the bridge between product and marketing teams. Lead the go-to-market strategy for new products and features, collaborating with various teams. Develop and refine product positioning, create compelling content for sales teams, and drive innovative marketing campaigns. Partner with demand generation, enablement, and competitive intelligence teams. Leverage marketing insights and customer data, and mentor other team members. This highly visible role is crucial for Later's growth and requires strong strategic, analytical, and communication skills, along with experience in product marketing and launching new products.

Requirements

• 6+ years of marketing experience with 5 specifically in product marketing
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
• Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills. A proven track record launching new products and campaigns
• Track record of successfully collaborating with and influencing product management, revenue and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
• Bachelor’s degree or demonstrated professional equivalent skill

Responsibilities

• Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams
• Develop and refine product positioning based on customer research and product vision, partnering with the Product team
• Create core messaging aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
• Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ’s, website pages, playbooks, and more
• Bring products to market with innovative and effective launch plans. Ensure complete, timely and accurate communication, particularly around production schedules, between Product and Marketing teams
• Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Later’s value propositions to customers and prospects to help build a pipeline for our sales teams, as well as drive adoption and retention
• Partner with our Enablement team to help our sales teams understand our product, services and solution narrative
• Partner with Competitive Intelligence to deliver deep competitive insights at the company and product level to be used in product decision making
• Leverage marketing insights and customer data to better understand our customers and represent the voice of the customer
• Mentor and develop other members of the product marketing team

Preferred Qualifications

• Experience at a high growth Software-as-a-Service or technology company, or marketing agency
• Advanced degree such as an MBA

Benefits

Salary Range: $140,000 - 170,000