Reporting Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Marketing Analyst and leverage your data analysis skills to create impactful reports and presentations. You will build and maintain automated reports, analyze data from various marketing platforms, and translate complex data into actionable insights. This role requires strong analytical and communication skills, experience with data visualization tools, and a deep understanding of digital marketing metrics. You will work directly with clients and internal stakeholders, contributing to their business performance. Power Digital supports 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. The company values diversity and inclusion, fostering a positive and collaborative work environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 2+ years of experience in marketing analytics or digital marketing
• Strong understanding of digital marketing metrics, campaign structures, and customer journey
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
• Understanding of statistical concepts like regression modeling, test/control analysis, etc
• Experience creating performance presentations and conveying data narratives
• Ability to work independently and as part of a team
• Strong attention to detail and analytical thinking
• Self-motivated and able to work under pressure and meet deadlines

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently with a focus on connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities

Benefits

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S