Product Marketing Manager

Summary

Join Education Perfect, an EdTech platform, as a Product Marketing Manager to bridge our Product, Marketing, and Sales teams. You will translate product innovation into market impact, driving go-to-market plans, ensuring compelling messaging, and developing strategies for feature adoption and engagement. Immerse yourself in the education landscape, understanding teaching and learning best practices to create resonant marketing strategies. This role blends strategic thinking with hands-on execution, taking products from concept to adoption and optimizing market performance. This is a 12-month fixed-term contract for parental leave coverage. You will collaborate with internal teams, adapt strategies to regional needs, and develop clear messaging to communicate our value proposition. You will also work with content teams to create marketing materials and stay updated on market trends.

Requirements

• 3+ years in product marketing within SaaS, preferably in the edtech industry or another complex, fast moving sector
• Demonstrated success driving product adoption, engagement and measurable growth through strategic marketing initiatives
• Strong ability to interpret data, user behaviour and market insights, then turn them into actionable strategies
• Exceptional communication and stakeholder management skills
• Skilled at explaining complex ideas in clear, engaging language tailored to different audiences
• Background in education or proven ability to quickly develop deep subject matter expertise in a new and complex domain
• Proven ability to work seamlessly across Product, Sales, Marketing and regional teams to achieve shared goals
• Thrives in a fast-paced, changing environment with multiple priorities and stakeholders

Responsibilities

• Develop and execute comprehensive GTM plans for new features, content and product updates, ensuring alignment with company objectives and market needs
• Create initiatives to encourage key product behaviours, increase user engagement and support long-term product success
• Use user data, product analytics and market insights to identify growth opportunities, inform campaigns and track success metrics
• Collaborate with internal teams to adapt product positioning and marketing strategies to regional needs, ensuring relevance and impact in high-growth markets
• Develop clear, benefit led messaging and positioning that communicates our value proposition to different audiences
• Work with content teams to deliver marketing collateral, sales tools, presentations and educational materials that support adoption and retention
• Stay across market trends, emerging technologies and competitor offerings to inform strategy and positioning
• Provide guidance and support to the marketing team on campaign execution, content creation and brand consistency

Benefits

• Christmas Shutdown Leave: Enjoy a full company shutdown during the week of Christmas, with 3 extra days of paid leave to bridge any non-public holidays
• Volunteer Day: All EPeeps receive one paid day per year to volunteer and give back to their communities
• Employee Assistance Program: Access 24/7 confidential support via Sonder for mental health, safety and medical needs - available globally and fully funded by EP
• Communication Allowance: Get $50 NZD/month toward your phone and internet costs if you work remotely or in a hybrid setup
• Referral Bonus: Recommend great people and earn a $2000 NZD pre-tax bonus when your referral joins and passes their trial period
• EP Support Groups: Mana Wahine, DEI, Environmental Impact and Wellness Committees
• The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community