Revenue Marketing Manager

Summary

Join Instructure's Higher Education marketing team as a Revenue Marketing Manager to drive new logo and customer growth. You will report to the Senior Manager and collaborate with various internal stakeholders. Success hinges on blending marketing passion with creativity, organization, and communication skills. The ideal candidate is a self-starter with vision and a strong understanding of marketing's business impact. Responsibilities include leading campaigns, forecasting and analyzing marketing activities, managing vendors, creating marketing materials, engaging with sales, managing budgets, and reporting key findings. The role requires a Bachelor's degree, B2B SaaS experience, and strong reporting capabilities.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus
• 3+ years of B2B demand generation experience in SaaS
• Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• Exceptional organizational skills and attention to detail
• Project management experience with the ability to manage multiple projects in various stages simultaneously
• Ability to communicate effectively with all levels of management
• Kindness and conscientiousness

Responsibilities

• Serve as the campaign leader for the Higher Ed marketing team with these 5 core metrics: Awareness, Acquisition Pipeline, Pipeline progression, Retention, Growth Pipeline
• Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length
• Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs
• Write ad copy and emails; design images in Canva or work with our In-house creative team as required
• Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics
• Communicate and educate other teams (particularly sales) regarding new and planned marketing activities
• Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required
• Manage and adhere to the quarterly marketing budget
• Report key findings from campaigns and provide strategic suggestions to improve performance
• Collaborate with counterparts to share ideas, inspiration and strategies

Preferred Qualifications

A portfolio of produced marketing work is a plus

Benefits

• Competitive salary and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account