Sales Manager

Summary

Join Actionstep UK, a fast-growing SaaS company, as their UK Sales Manager for SME law firms. Lead and empower a team of Account Executives to exceed revenue targets by forging strong client relationships and solving business challenges. Work closely with the Regional VP to ensure a unified sales approach. Champion a high-trust, high-autonomy environment, providing direct feedback and using data insights to guide strategy. Shape and execute a sales strategy, hire and coach top talent, and collaborate cross-functionally. The ideal candidate possesses proven B2B SaaS leadership experience, excels at territory planning, and is financially astute. Actionstep offers a competitive salary, excellent benefits, and a unique leadership opportunity.

Requirements

• Proven B2B SaaS leadership experience – legal sector expertise is a bonus
• You set bold targets and guide your team to meet them with clarity of purpose, not micromanagement
• A high-trust leader who gives talented people autonomy, yet knows when to dive in and offer strategic support
• Proficient at territory planning for diverse SME markets – balancing coverage with depth
• Financially astute, comfortable linking individual deals to commercial metrics (CAC, LTV, ROI)
• Strong EQ, tailoring your coaching style to individual motivators and celebrating collective achievements
• Able to iterate quickly, pivoting tactics as soon as data or market insights suggest a need for change
• Skilled in engaging storytelling, ensuring your team can articulate how Actionstep solves everyday pain points for law firms
• Outstanding communicator, direct but thoughtful in delivering feedback and fostering open dialogue
• Eager to grow with the role, viewing SME firms not as a smaller market but as dynamic partners with big potential

Responsibilities

• Shape and execute a sales strategy for SME law firms that meets ambitious growth targets, including straightforward yet effective territory planning and segmentation
• Hire, coach, and inspire top talent – supporting development at every stage through frequent, results-oriented feedback whilst letting high performers operate with freedom
• Champion rapid iteration, adapting to market signals in near-real time. Celebrate wins, learn from misses, and constantly refine your team’s approach
• Align with the Regional VP, ensuring SME and mid-market sales strategies form a cohesive whole
• Collaborate cross-functionally – with Marketing, Partnerships, and Product – to develop compelling campaigns and product positioning for the SME segment
• Track pipeline metrics closely, offering just enough structure (e.g., CRM best practices, deal qualification frameworks) to keep the team focussed and nimble
• Promote brand advocacy and storytelling, ensuring your AEs clearly communicate Actionstep’s unique value to SME law firms
• Provide clear context instead of heavy rules, trusting your team to exercise good judgement whilst maintaining accountability for results

Benefits

• A unique leadership opportunity to shape the future of a fast-scaling SaaS business
• A culture rooted in autonomy, trust, and context – not draconian rules
• Competitive salary and a generous benefits package
• Unlimited holiday to help you recharge and maintain balance
• Pension contributions
• Private medical, dental, and life insurance
• Regular socials, lunches, and events
• A collaborative environment that encourages innovation, integrity, and tangible impact
• Ongoing training and development – grow with a world-class team