Salesforce Marketing Cloud Developer

Summary

Join Brillio as a Salesforce Marketing Cloud Developer and play a crucial role in enhancing marketing strategies using Salesforce's Marketing Cloud platform. You will bridge the gap between technology and marketing strategy, maximizing the platform's potential for impactful, personalized campaigns. This role involves designing, building, and maintaining technical solutions to support marketing automation and customer engagement. You will work with advanced programming techniques, configure Marketing Cloud features, manage audience segmentation, monitor campaign performance, and ensure compliance with data protection regulations. The position requires significant experience with the Salesforce ecosystem and Marketing Cloud certifications. Brillio offers a competitive salary and a commitment to employee growth.

Requirements

• 8+ years of experience in Salesforce ecosystem
• 3+ years of experience working with Health Care companies and strong domain experty
• Salesforce Marketing Cloud Certified
• Should have worked on at-least 1 industry cloud solution (Heatlth cloud or Life Science Cloud)
• Proficiency in Marketing Cloud Studios (Email, Mobile, Social, Advertising)
• Advanced knowledge of AMPscript, HTML, CSS, and SQL
• Experience with data segmentation, audience building, and journey orchestration
• Strong analytical and problem-solving abilities
• Understanding of compliance and data privacy standards

Responsibilities

• Enhance marketing automation solutions using SFMC tools
• Create custom solutions within Salesforce Marketing Cloud using advanced programming techniques such as AMP script, SSJS (Server-Side JavaScript), and SQL
• Configure and customize Marketing Cloud features such as Journey Builder, Email Studio, Mobile Studio, and more
• Create and manage audience segmentation and targeting strategies
• Monitor campaign performance and provide actionable insights
• Educate marketing teams on best practices and platform capabilities
• Troubleshoot issues and ensure seamless platform usage
• Set up A/B testing and optimize campaigns based on performance metrics
• Collect, organize, and maintain customer data within Marketing Cloud
• Ensure compliance with data protection regulations, such as GDPR and CCPA
• Implement API integrations to connect SFMC with other systems, such as CRM and analytics platforms
• Automate workflows to streamline repetitive tasks and improve campaign delivery
• Generate detailed reports on campaign success, engagement metrics, and ROI

Benefits

$130,000 - $140,000 a year