Salesforce Marketing Cloud Developer

Summary

Join Decision Foundry, a leading Salesforce Data Cloud delivery partner, as a Marketing Cloud Developer. You will play a key role in designing and implementing scalable solutions using Salesforce Marketing Cloud products. Collaborate with Solution and Technical Architects to understand the broader Salesforce Enterprise architecture. Leverage your analytical and consultative skills to advise on marketing and engagement objectives. Responsibilities include building solutions, implementing automated campaigns, analyzing campaign performance, and coaching team members. This role requires at least 5 years of Salesforce project delivery experience and specific Marketing Cloud certifications.

Requirements

• Have at least 5 years’ experience in a leading role in delivering Salesforce.com projects
• Possess excellent communication skills, written, verbal, and interactive when online
• Hold minimum Salesforce certifications: Marketing Cloud Administrator, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Email, Marketing Cloud Personalization
• Have 3+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals
• Be experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC
• Be proficient in AMPscript, SQL, and other relevant scripting languages
• Have experience creating responsive emails
• Have experience with list segmentation and working with large data sets
• Have experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path
• Have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio
• Have experience working on optimizing campaigns through A/B testing and multivariate testing
• Have worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
• Have a deep understanding of Salesforce Core CRM data model and features within Sales, Service and Experience Cloud
• Have an extensive understanding of email marketing practices, inbox deliverability and CAN-SPAM laws

Responsibilities

• Be responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications
• Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Ad Studio, Audience Builder, etc
• Design and implement automated marketing campaigns, workflows, and customer journeys
• Use Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages
• Analyze and interpret campaign performance metrics to provide insights and recommendations for optimization
• Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys
• Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc
• In conjunction with Sales and Professional Services, conduct transition briefing - communicate commitments and expectations in preparation for deployment

Preferred Qualifications

• Have B2B Commerce Cloud certification
• Have D2C Commerce Cloud certification
• Have Loyalty Cloud certification
• Have Platform App Builder certification
• Have Data Cloud Developer certification
• Have experience using marketing enablement solutions
• Have experience on Landing Pages and Microsites
• Have experience with Agile methodology and Scrum delivery framework

Benefits

• Hybrid work model (2 days work from office - Office is in Oakville)
• Competitive Benefits, including Medical, Dental and Retirement
• Base Salary Range of $125,000 CAD to $150,000 CAD for job posted in Canada