Salesforce Marketing Cloud Developer

Summary

Join New Era Technology as a Salesforce Marketing Cloud Developer in a remote role. You will be responsible for the hands-on coding, building, testing, and deployment of customer-facing dynamic email communications, creating a comprehensive email program adhering to best practices. The role requires experience in HTML and CSS coding for email, Adobe Analytics, email marketing reputation tools, and coding complex personalized email campaigns. Strong quantitative skills, knowledge of email regulations, and database understanding are essential. A Bachelor's degree is preferred, along with experience in JavaScript, SQL, AMPscript, and major ESP providers. The position offers a competitive salary within a supportive and growth-oriented environment.

Requirements

• Any experience in HTML and CSS coding for email specifically
• Any experience using Adobe Analytics
• Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)
• Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
• Ability to adapt to changing and evolving business requirements and objectives
• Strong quantitative skills to analyze data and make informed decisions
• Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act
• Understanding of database table design and structure
• Understanding of and experience working with large databases
• High degree of accuracy and attention to detail
• Ability to multi-task and set priorities

Responsibilities

• Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform
• Execute mobile messaging including but not limited to, content development, QA, set-up and performance
• Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
• Ensure email template/code is in responsive design
• Purge non-deliverable email addresses and opt-outs and data segmentation
• Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Preferred Qualifications

• Bachelor's Degree Marketing, Business, Computer Science or related area preferred
• Any experience with JavaScript a plus
• Any experience with SQL or similar query language a plus
• Any experience in AMPscript (Salesforce) or similar dynamic content language a plus
• Any experience using Marketing Cloud solution
• Any experience with major ESP providers, Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Pardot, Eloqua, MailChimp, Campaign Monitor