SEM Specialist

Summary

Join Leadtech, a dynamic company redefining digital businesses, as an exceptional SEM Specialist. You will be part of a team focused on developing strategies to optimize project visibility and increase website accessibility. This role requires at least 2 years of experience in online advertising and strong analytical skills. Fluency in English and Spanish is essential. Leadtech offers a flexible work environment, competitive salary, comprehensive benefits, and opportunities for growth and development. The ideal candidate will be proficient in PPC campaigns, keyword research, and Google Analytics, and possess excellent data analysis capabilities. Enjoy a flexible schedule, free Friday afternoons, and a vibrant office environment in Barcelona.

Requirements

• At least 5 years of experience in Online Advertising for the main search engine (Google, Bing at least)
• Excellent Internet data analysis capabilities
• Strong Knowledge in Google Analytics & Google Tag Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English and Spanish
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Team worker
• Online spirit
• Desire to share your experiences and knowledge
• Organized
• Self-motivated
• Proactive

Responsibilities

• Implement PPC strategy and tactics (Google, Bing, and others)
• PPC Campaigns optimization and testing on multi-language accounts
• Keyword research and search queries analysis
• Ad Creation and Testing
• Quality score improvements
• Conversion optimization and tracking to increase ROI and drive volume
• Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids
• Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
• Creating briefings for creative and cooperating with design
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR

Preferred Qualifications

Bachelor or Master Degree in Marketing, Business, e-business, economics is a plus

Benefits

• Growth and career development
• Work-Life balance
• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office
• Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary