SEM Team Lead

Summary

Join LeadTech's dynamic team in Barcelona as a self-motivated SEM Team Leader. You will plan, implement, and analyze paid search campaigns across various brands and products, working closely with the SEM Manager and team. Responsibilities include managing a team of PPC specialists, optimizing campaigns, and delivering performance reports. The ideal candidate possesses strong analytical skills, fluency in English and Spanish, and at least 3 years of experience leading a marketing team. You will contribute to optimizing project visibility and website/app accessibility, working with cross-functional teams. LeadTech offers a flexible work environment, competitive benefits, and opportunities for growth and development.

Requirements

• At least 3 years of experience in leading a marketing team of more than 2 paid search specialists
• Proven track record of executing successful PPC campaigns that drive to growth and ROI targets
• Experience in marketing automation
• Proficient in Google Ads and Bing Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager and/or other analysis tools
• Business awareness. Able to coordinate projects and understanding needs and responsibility across multiple departments and teams
• Data-driven mindset, strong numerical and analytical skills
• Advanced Microsoft Excel skills and ability to synthesize large amount of data
• Excellent multitasking abilities
• Flexibility, being able to adapt quickly to changing priorities
• Positive and resilient attitude with the ability to be innovative and collaborate
• Very strong attention to detail
• Fluent in English

Responsibilities

• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI
• Delivering performance reports and insights to the PPC Manager and defining campaign actions accordingly
• Manage and coach a team of highly motivated PPC specialists and get hands-on with campaign setup, monitoring, and optimization
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Search Query analysis and keyword mining
• Supporting internal sharing of knowledge through training and coaching
• Acting as a core team member on various web projects, providing content management and user experience best practices
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest PPC trends and best practices, applying this knowledge to improve campaign performance and efficiency
• Ability to foster a culture of continuous learning and growth

Preferred Qualifications

• Knowledge of programmatic advertising platforms is a plus
• Facebook, Instagram, and other social media ads experience is a plus

Benefits

• Growth and career development
• Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities
• Work-Life balance
• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office
• Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• If you wish to come, in our office in Barcelona you’ll find it coplete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary