Demand Generation Manager

Summary

Join Sinch's marketing team as a Demand Generation Manager, driving high-quality leads through impactful SEM campaigns. You will lead the development and execution of SEM strategies, optimize campaigns for strong ROI, and leverage data for insightful decision-making. This role requires a focus on the North American market and collaboration with the content team. The ideal candidate possesses extensive SEM/PPC experience, strong analytical skills, and excellent communication abilities. Sinch offers a comprehensive benefits package including health insurance, retirement plans, paid time off, flexible remote work options, and parental leave.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of experience managing SEM/PPC campaigns and digital marketing strategies with a proven track record of driving high-quality leads
• Proficiency in Google Ads, SEMrush, Salesforce Marketing Cloud, 6Sense, Microsoft 365, Asana project management software, and WordPress
• Strong expertise in SEM/PPC strategy, campaign optimization, and performance tracking
• Analytical mindset with the ability to optimize campaigns based on data and key performance metrics
• Ability to work cross-functionally, guiding content creation for campaigns while ensuring alignment with lead generation goals
• Excellent communication skills, with the ability to clearly present campaign performance and strategy to internal stakeholders
• Strong strategic thinker with a focus on performance and results
• Highly self-motivated with excellent project management skills and the ability to manage multiple campaigns in a fast-paced environment
• Detail-oriented and proactive, with a results-driven mindset

Responsibilities

• Lead the development and execution of search engine marketing (SEM) strategies to drive high-quality traffic, optimize ad spend, and generate leads
• Oversee all aspects of paid search campaigns, including keyword targeting, bid management, and budget allocation
• Continuously monitor and optimize SEM campaigns to meet KPIs and deliver strong ROI
• Use paid media dashboards (e.g., Google Ads, LinkedIn) to track campaign performance and adjust tactics for improved results
• Analyze performance data to provide actionable insights and make data-driven decisions for optimizing SEM strategies
• Focus on KPIs such as cost-per-click (CPC), cost-per-acquisition (CPA), conversion rates, and lead quality
• Work with the content team to guide the creation of ad copy, landing pages, and any other content required for paid media campaigns to ensure alignment with overall campaign goals
• Evaluate and work with vendors and partners to expand reach and improve the cost-effectiveness of paid media campaigns
• Focus on driving SEM demand generation specifically within the North American market, understanding regional nuances, and adapting campaigns accordingly

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Free virtual counseling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• A generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice