Senior Account Manager

Summary

Join Launch Potato, a dynamic digital media company, as a Performance Marketing Manager. You will manage and grow client relationships, executing data-driven strategies to exceed customer acquisition goals. This role demands strong analytical and communication skills, along with experience in performance marketing and client relationship management. You will collaborate with various teams to ensure flawless campaign execution and present data-driven insights to drive revenue growth. The position offers a competitive compensation package including base salary, profit-sharing bonus, and benefits. Launch Potato is a performance-driven company committed to diversity and inclusion.

Requirements

• Possess strong negotiating and leveraging data abilities to showcase performance in a way that unlocks business outcomes/growth
• Have a proven track record in project management, managing multiple projects concurrently with unwavering attention to detail
• Possess strong analytical skills, with the ability to decipher data and translate insights into actionable recommendations
• Have exceptional communication skills, both written and verbal, to effectively communicate complex information to technical and non-technical stakeholders
• Have the ability to build and nurture client relationships while proactively identifying growth opportunities
• Have 4+ years of digital marketing experience with a focus on performance marketing and client relationship management

Responsibilities

• Manage and grow client relationships by executing data-driven performance marketing strategies that exceed customer acquisition goals while ensuring seamless cross-functional collaboration
• Serve as the primary point of contact for clients, proactively identifying opportunities for growth and delivering measurable improvements in campaign performance. Ensure all client KPIs are met or exceeded within the first 6 months
• Collaborate with Sales, User Acquisition, Editorial, Analytics, Media Ops, Finance, and Business Stakeholders to flawlessly execute client onboardings and ongoing campaign management, ensuring all deliverables are met on time
• Present performance marketing data in a compelling and strategic manner, translating insights into actionable recommendations that drive revenue growth
• Maintain meticulous control over project timelines, budgets, and execution processes, improving internal efficiency and communication across teams
• Stay ahead of digital marketing trends, with a strong understanding of affiliate marketing, user acquisition strategies, and media buying platforms to drive campaign innovation

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits