Senior Account-Based Marketing Strategist

Summary

Join Grammarly's Revenue Marketing team as a Senior Account-Based Marketing Strategist to drive expansion strategy and execution for assigned Key Accounts.

Requirements

• Has 10+ years of relevant experience in B2B SaaS marketing and GTM functions, including 3+ years in a focused ABM role
• Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact
• Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness
• Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools
• Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives
• Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based

Responsibilities

• Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts
• Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement
• Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs
• Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment
• Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts
• Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities