Senior Ad Operations Manager

Summary

Join Life360's Advertising team as an Ad Operations Manager and play a key role in building a high-growth business within a trusted consumer brand. This role involves hands-on management of monetization strategies, collaborating with internal and external partners to ensure smooth campaign execution, and analyzing ad performance data to optimize key metrics. You will lead programmatic advertising strategies, ensure compliance with industry standards, and assist in onboarding new ad tech solutions. The position requires a highly analytical and detail-oriented individual with extensive experience in ad operations and Google Ad Manager. This is an individual contributor role with significant professional development opportunities. Life360 offers a competitive salary and benefits package, including comprehensive health insurance, retirement plan, paid time off, and a remote-first work environment.

Requirements

• At least 8 years experience working in Ad Operations with programmatic demand, across multiple demand formats and platforms
• At least 2 years experience working with Google Ad Manager
• Continuous learner who likes to stay abreast of new technologies and trends that can drive advertiser satisfaction and improved user experience
• Successful track record of working with clients, understanding their needs, and delivering value
• Grounded in the digital ad industry – campaign operations, ad technology, ad-targeting, data segment creation, measurement, and analysis
• Excellent data analysis and communication skills required

Responsibilities

• Collaborate with internal teams (e.g., sales, product, engineering) and external partners (e.g., ad networks, DSPs, SSPs) to ensure smooth campaign execution and delivery
• Analyze ad performance data and trends, generating detailed reports and providing actionable insights to optimize key metrics (e.g., CTR, eCPM, fill rates, revenue)
• Lead the implementation of programmatic advertising strategies and integrations to enhance monetization
• Ensure all advertising campaigns comply with industry standards, regulations (e.g., data privacy laws), and company policies
• Assist in the evaluation and onboarding of new ad tech solutions and partners
• Develop the overall processes for day-to-day operations, acting as the primary point of contact with all Ad Tech partners, including demand and measurement partners
• Implement, maintain, and troubleshoot ad tags, ensuring proper ad delivery, accurate tracking, and minimal downtime
• Run experiments to improve yield by managing different demand partners
• Develop systems to ensure accurate implementation of campaign parameters (budgets, dates, targeting, impressions etc)
• Be responsible for the development of off-shore support capabilities to scale ad operations

Preferred Qualifications

• Preference will be given to a candidate with experience in Ad Operations multiple different companies, working with multiple different systems
• Someone who could flex to a leadership role as the scope of responsibilities grows
• Experience with varying ad-formats (e.g., display, native, video, etc.) is preferred

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products