Instacart is hiring a
Senior Ads Solutions Manager

Summary

Join Instacart's team and revolutionize advertising by connecting consumers with brands through meaningful campaigns. As a Senior Ads Solution Manager, you will drive data monetization strategies, enhance data product offerings, and contribute to Instacart's growth and success.

Requirements

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, Computer Science)
• Extensive experience in digital media and understanding the advertising ecosystem, including data flows across ad tech providers
• Strong background in privacy, legal, and regulatory aspects of media (e.g., CCPA, GDPR)
• Familiarity with industry measurement standards and advanced knowledge in the commercialization of data products
• Expertise in 1st, 2nd, and 3rd party data applications, including clean rooms, Customer Data Platforms (CDPs), and identity resolution technologies
• Excellent communication skills, capable of steering senior-level conversations internally and externally

Responsibilities

• Identify and implement applicable use cases for data to enhance advertising strategies
• Develop and bring to market new data products based on client needs and market demand
• Work closely with the Sales team to package these data offerings effectively for go-to-market strategies
• Analyze marketing opportunities, understand assets, and provide recommendations that inform product development and commercial strategies
• Collaborate with partners to optimize the use of Instacart's data to boost media investment through a strategic flywheel effect
• Serve as the data expert for the sales teams, guiding them on client engagement
• Represent Instacart's data solutions to external clients when appropriate across various stakeholder levels
• Conduct deep analysis to determine the most profitable and effective use cases for data-driven strategies and products
• Coordinate with Sales, Product, and Marketing teams to define and achieve product adoption and revenue targets for new data products
• Guide the development and implementation of data products from concept through to commercialization, ensuring alignment with overall business objectives
• Provide leadership partnering with experts in navigating privacy, legal, and regulatory landscapes impacting data usage in advertising
• Foster relationships with external client partners and agencies to maximize data utilization and increase overall media investment on Instacart's Ads platform

Benefits

• Market-competitive compensation
• Benefits in each location where our employees work
• New hire equity grant as well as annual refresh grants