Senior AI Analyst

Summary

Join The Points Guy, a leader in award travel, as a part-time Senior AI Analyst specializing in Generative Engine Optimization (GEO). You will spearhead strategies to enhance visibility on AI platforms like ChatGPT and Perplexity, research and recommend tracking platforms, and develop AI search best practices. This role involves a maximum of 20 hours per week and requires foundational SEO knowledge and a strong data analytics background. Experience in fintech, travel, or loyalty/rewards programs is a plus. The position offers the chance to contribute to a team passionate about unlocking travel experiences using points and miles.

Requirements

• Part-time freelance position for a maximum of 20 hours per week
• Passion for AI and agentic search, including emerging platforms and toolsets to establish trackable KPIs and success metrics in AI
• Foundational SEO knowledge
• Strong data analytics background

Responsibilities

• Spearhead strategies to improve visibility on AI platforms including ChatGPT, Perplexity and CoPilot
• Research and recommend tracking platforms to monitor TPG’s visibility in agentic search and provide actionable insights
• Help develop AI search best practices and how those coincide with existing SEO best practice
• Potential expansion into other distribution platforms to identify audiences, such as Reddit and Substack

Preferred Qualifications

• Engineering background relevant to LLMs and natural language processing concepts
• Have experience in fintech, travel, or loyalty/rewards
• Know your way around credit card rewards or loyalty programs