Senior Analyst, Affiliate Marketing

Summary

Join our Digital Product Engineering company as a Performance Marketing Specialist and own the strategy, execution, and optimization of Affiliate campaigns for our e-commerce business. This critical role drives customer acquisition, improves return on ad spend (ROAS), and scales revenue. You will work cross-functionally to fuel full-funnel growth and collaborate with various teams. The ideal candidate will have 3–5 years of experience managing paid campaigns in an e-commerce or DTC environment, deep platform expertise across Affiliate networks, and strong analytical skills. A bachelor's degree or equivalent experience is required. This position requires working 3am-12pm, Monday to Friday.

Requirements

• Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field
• 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment
• Deep platform expertise across Affiliate networks, platforms and measurement
• Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
• Proven success managing campaigns to CPA, ROAS, and conversion rate goals
• Collaborative and communicative team player with strong project management and stakeholder alignment skills
• Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works
• Amenable to work 3am-12pm, Monday to Friday

Responsibilities

• Launch, manage, QA, and continuously optimize performance campaigns, with an emphasis on Affiliate networks and our partner platform
• Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth
• Analyze partner performance using both Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities
• Manage and refine product feed listability for Affiliate networks, ensuring accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation

Preferred Qualifications

Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus