Gusto is hiring a
Senior Analyst
Gusto
๐ต $133k-$190k
๐Remote - United States
Please let Gusto know you found this job on JobsCollider. Thanks! ๐
Summary
Join our team at Gusto as a Senior Marketing Analyst and contribute to enhancing marketing strategies and campaigns through data-driven insights.
Requirements
- Bachelorโs degree in Marketing, Business, Statistics, analytics, Data Science, or a related field
- Masterโs degree preferred
- 6+ years of experience in marketing analytics, business intelligence, or a related field
- Proven expertise in data analysis, statistical modeling, and data visualization
- Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI)
- High proficiency in SQL
- Strong analytical and problem-solving skills with a keen attention to detail
- Excellent communication and presentation skills
- Ability to work collaboratively in a fast-paced, cross-functional environment
- Familiarity with marketing automation and CRM systems
Responsibilities
- Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies
- Evaluate the performance of marketing campaigns across various lead sources
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs)
- Conduct ROI analysis on marketing initiatives and recommend optimization strategies
- Create and present detailed reports and visualizations to communicate marketing performance to stakeholders
- Use tableau to illustrate key findings and trends
- Provide actionable insights and recommendations to improve marketing effectiveness
- Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives
- Work with data scientists and data engineering to develop predictive models and required data architecture
- Support the development and execution of customer segmentation and targeting strategies
- Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning
- Provide insights into market opportunities and threats
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Please let Gusto know you found this job on JobsCollider. Thanks! ๐