Senior Analyst

Summary

Join Tripadvisor's Search Marketing team as a Senior Analyst to manage large-scale global marketing campaigns, focusing on Experiences Meta Marketing program development. You will design, conduct, and analyze A/B tests, lead data analysis to identify growth opportunities, and collaborate with engineers and data scientists to improve tools and automate processes. This role requires strong analytical and communication skills, experience with paid marketing, and proficiency in data analysis tools. The position is remote, preferably in the US East Coast time zone, with occasional travel. This is a chance to drive growth in an emerging channel for an iconic travel brand.

Requirements

• 2+ years of experience working as a paid marketing analyst (large scale, global experience preferred)
• Problem solver who enjoys analyzing large amounts of data and is results driven
• Ability to run and interpret tests – for example ad testing, A/B or multivariate
• Analytical and data driven, able to produce actionable insights
• Highly organized and a self-starter
• Strong communication skills both verbally and in presenting data
• Prior experience with running feed-based marketing campaigns and knowledge of SQL/Tableau

Responsibilities

• Manage large, global marketing campaigns
• Design, conduct, analyze, and report on A/B tests for different business functions
• Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
• Work collaboratively with data scientists and engineers to improve tools and automate processes
• Conduct user funnel/segment analysis to better understand the users, and provider insights for UX improvements
• Optimize landing page experience by working cross-functionally with product and content teams
• Partner with external publishers (Google, Microsoft etc.) and stay abreast of the latest developments in Performance Marketing

Preferred Qualifications

Google Ads, Bing Ads, working cross-functionally (particularly with technical teams)

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription