Senior Marketing Analyst

Summary

Join our mission-driven entertainment company and become our new Senior Marketing Analyst! This fully remote, full-time position (UK/EU time zones only) offers a unique opportunity to build a cutting-edge marketing analytics infrastructure from the ground up. You will lead the selection and implementation of our analytics stack, build sophisticated attribution models, and own A/B testing strategies. This role involves close collaboration with senior leadership and marketing teams to optimize campaign performance and drive measurable improvements. We offer a competitive salary, performance-based commission, equity, and a supportive company culture. If you're passionate about data-driven optimization and social impact, apply now!

Requirements

• 5+ years in marketing analytics, preferably at high-volume consumer businesses
• Deep expertise in JavaScript implementation for marketing tracking and pixel management
• Extensive experience with Conversions API setup and management across multiple platforms
• Strong understanding of attribution modeling, measurement, and incrementality testing
• Proven track record building and implementing marketing analytics infrastructures
• Deep data governance and GDPR knowledge
• Expert-level JavaScript knowledge for tracking implementation
• Proficiency with Google Tag Manager and data layer management
• Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
• Comfortable working with data warehouses (Snowflake experience preferred)
• Experience with modern analytics platforms (we currently use Plausible, not GA4)
• Experience designing and executing A/B testing programs at scale
• Strong statistical knowledge for experiment design and analysis
• Ability to translate complex data into actionable business insights
• Experience presenting findings and recommendations to senior leadership
• Track record of driving measurable improvements through data-driven optimization

Responsibilities

• Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4)
• Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google’s native attribution
• Lead tool selection and implementation for our entire analytics ecosystem
• Provide strategic insights directly to the CMO and senior leadership team
• Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
• Drive constant experimentation across multiple markets, demographics, and pricing models
• Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
• Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools
• Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
• Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
• Ensure attribution accuracy and data integrity across all marketing touchpoints
• Work with our part-time data scientist to translate theoretical insights into practical implementations
• Partner closely with our Head of Performance Marketing to optimize campaign performance
• Provide actionable insights and recommendations to our media buying and creative teams
• Prepare and present weekly report on outcomes, insights and recommendations
• Be the go-to resource for metrics, reporting, and performance analysis across the organization
• Drive continuous improvement initiatives across all marketing functions

Preferred Qualifications

• SQL and Python experience
• Experience with CDPs, data enrichment platforms, and advanced martech stacks
• International marketing analytics experience (we operate across multiple countries)
• Experience with ticketing, events, or experiential marketing
• An interest in the arts and mission-driven or social impact organizations
• Experience building analytics teams and processes from scratch

Benefits

• Competitive base salary plus performance-based commission tied to company success
• The chance to drive real social change through entertainment
• Unique opportunity to build a complete marketing analytics infrastructure from the ground up
• Work with a passionate, high-performing international team spread across 12 countries
• Direct access to senior leadership and high-impact strategic projects
• Equity and career progression opportunities as we continue our growth journey
• Fully remote work, fully flexi-time
• A kind, supportive company culture we're very proud of
• Up to 35 days of Paid Time Off per year