Senior Marketing Analyst

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Poseidon

πŸ“Remote - United Kingdom

Summary

Join our mission-driven entertainment company and become our new Senior Marketing Analyst! This fully remote, full-time position (UK/EU time zones only) offers a unique opportunity to build a cutting-edge marketing analytics infrastructure from the ground up. You will lead the selection and implementation of our analytics stack, build sophisticated attribution models, and own A/B testing strategies. This role involves close collaboration with senior leadership and marketing teams to optimize campaign performance and drive measurable improvements. We offer a competitive salary, performance-based commission, equity, and a supportive company culture. If you're passionate about data-driven optimization and social impact, apply now!

Requirements

  • 5+ years in marketing analytics, preferably at high-volume consumer businesses
  • Deep expertise in JavaScript implementation for marketing tracking and pixel management
  • Extensive experience with Conversions API setup and management across multiple platforms
  • Strong understanding of attribution modeling, measurement, and incrementality testing
  • Proven track record building and implementing marketing analytics infrastructures
  • Deep data governance and GDPR knowledge
  • Expert-level JavaScript knowledge for tracking implementation
  • Proficiency with Google Tag Manager and data layer management
  • Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
  • Comfortable working with data warehouses (Snowflake experience preferred)
  • Experience with modern analytics platforms (we currently use Plausible, not GA4)
  • Experience designing and executing A/B testing programs at scale
  • Strong statistical knowledge for experiment design and analysis
  • Ability to translate complex data into actionable business insights
  • Experience presenting findings and recommendations to senior leadership
  • Track record of driving measurable improvements through data-driven optimization

Responsibilities

  • Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4)
  • Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google’s native attribution
  • Lead tool selection and implementation for our entire analytics ecosystem
  • Provide strategic insights directly to the CMO and senior leadership team
  • Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
  • Drive constant experimentation across multiple markets, demographics, and pricing models
  • Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
  • Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools
  • Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
  • Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
  • Ensure attribution accuracy and data integrity across all marketing touchpoints
  • Work with our part-time data scientist to translate theoretical insights into practical implementations
  • Partner closely with our Head of Performance Marketing to optimize campaign performance
  • Provide actionable insights and recommendations to our media buying and creative teams
  • Prepare and present weekly report on outcomes, insights and recommendations
  • Be the go-to resource for metrics, reporting, and performance analysis across the organization
  • Drive continuous improvement initiatives across all marketing functions

Preferred Qualifications

  • SQL and Python experience
  • Experience with CDPs, data enrichment platforms, and advanced martech stacks
  • International marketing analytics experience (we operate across multiple countries)
  • Experience with ticketing, events, or experiential marketing
  • An interest in the arts and mission-driven or social impact organizations
  • Experience building analytics teams and processes from scratch

Benefits

  • Competitive base salary plus performance-based commission tied to company success
  • The chance to drive real social change through entertainment
  • Unique opportunity to build a complete marketing analytics infrastructure from the ground up
  • Work with a passionate, high-performing international team spread across 12 countries
  • Direct access to senior leadership and high-impact strategic projects
  • Equity and career progression opportunities as we continue our growth journey
  • Fully remote work, fully flexi-time
  • A kind, supportive company culture we're very proud of
  • Up to 35 days of Paid Time Off per year

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