onXmaps, Inc. is hiring a
Senior App Store Optimization Manager

Summary

onX is seeking a highly experienced Senior App Store Optimization Manager to join their dynamic marketing team. The ideal candidate will have a proven track record of driving organic app installs and optimizing app store performance across various platforms. The role involves developing ASO strategies, conducting keyword research, collaborating with cross-functional teams, monitoring app store performance metrics, and staying up-to-date with industry trends.

Requirements

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• 5+ years of experience in App Store Optimization (ASO), preferably in B2C Consumer Subscription App
• Proven track record of driving organic app installs and improving app store rankings
• Strong analytical skills
• Proficiency in keyword research and optimization techniques
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced environment
• Creative thinker with a passion for innovation and continuous improvement
• Strong project management skills and attention to detail
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Must be available for travel to a corporate office in Montana periodically

Responsibilities

• Be a key stakeholder in the organic growth of onX’s mobile products
• Develop and implement comprehensive ASO strategies to improve app store rankings and visibility on the App Store (iOS) and Google Play Store (Android)
• Conduct keyword research and analysis to identify relevant keywords and phrases for app store optimization
• Optimize app metadata, including app titles, descriptions, keywords, and screen galleries, to improve search rankings and conversion rates
• Build relationships with Apple and Google, and maximize featuring opportunities
• Collaborate with cross-functional teams, including Product, Creative, and Vertical Marketing, to ensure alignment with app store optimization goals and objectives
• Monitor and analyze app store performance metrics, including impressions, downloads, conversion rates, and user reviews, to identify areas for improvement
• Stay up-to-date with industry trends, best practices, and algorithm changes to ensure optimal app store performance

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual ‘Get Out, Get Active’ funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays