Senior Associate, Content and Copywriting

Summary

Join Housecall Pro as a Senior Associate, Content and Copywriting and craft compelling communications that resonate with our audience. You will collaborate with marketing and other teams to create content for various channels, ensuring alignment with our brand voice and marketing strategies. This remote role offers flexible work hours and self-managed PTO. You'll be responsible for writing engaging content, collaborating with teams, editing copy, conducting research, maintaining brand consistency, and leveraging data to optimize content. The ideal candidate possesses a Bachelor's degree or equivalent experience and 2+ years of copywriting experience. Housecall Pro offers a supportive and innovative culture focused on improving the lives of service professionals.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent experience
• 2+ years of experience in copywriting or content creation, with a strong portfolio of work (B2B SaaS or service-based business preferred but not required)

Responsibilities

• Write clear, engaging, and converting content for all audience touch points across the marketing funnel, including web, video, email, social media, and print
• Collaborate with the content, design teams, and other stakeholders to develop content that aligns with brand guidelines and business objectives
• Edit and proofread copy to ensure it is Pro-focused, free of errors, and meeting the highest quality standards
• Conduct research and interviews to reinforce our positioning and ensure the relevance of content, including quantitative and qualitative measures that help shape decisions about content direction
• Maintain consistency in brand voice and tone across all materials
• Collaborate to develop creative ideas and strategies for campaigns
• Stay up to date on SEO and other content and channel content best practices
• Use data to inform and iterate on content, optimizing for engagement, click-through rates, and conversions

Preferred Qualifications

• Ability to understand pain points and write audience-focused, benefit-driven copy that balances functionality with emotional engagement
• Expertise in adapting tone and style for different formats and funnel stages
• Familiarity with SEO principles, storytelling, and content optimization techniques
• Exceptional attention to detail and word economy—with a focus on clear, concise, and compelling narratives
• Strong at leveraging data / research to define and tweak content approach
• Ability to work independently and manage multiple projects simultaneously
• Proficiency in Google Suite, ChatGPT, Grammarly, and project management tools such as Jira and Asana
• Critical thinking, problem-solving, and initiative
• Figma and Miro experience a plus

Benefits

• Remote environment totally built to make you feel that we are all together in one space without leaving your home office!
• Self Managed PTO - Beach? Mountains? Camping? Discovering new experiences? You are free to take time out as you need!
• Flexible work hours - We believe that you can reach your professional and personal goals working with us and encourage you to have a work life balance!
• A culture built on innovation that values big ideas - We are always open to new ideas that will improve the life of our Pros!