Director of Integrated Marketing

Summary

Join Lambda Legal as Director of Integrated Marketing and play a critical role in providing visionary leadership and executing plans across all engagement funnels to build Lambda Legal’s brand awareness, attract new constituents, and drive revenue.

Requirements

• 7+ years of marketing experience with a proven track record in brand-building and progressive leadership experience, ideally within a mission-driven organization
• Previous success in developing and implementing comprehensive marketing strategies and campaigns that align with an organization's mission and drive engagement and revenue
• Skilled in crafting compelling narratives and engaging diverse audiences, including donors, volunteers, and the community
• Proven experience in leading digital marketing strategy, with a focus on achieving fundraising goals and expanding brand awareness through targeted campaigns, multi-channel engagement, and data-driven decision-making
• Demonstrated experience in developing and executing multi-channel advertising and marketing campaigns on platforms such as Meta (Facebook/Instagram), Youtube, TikTok, LinkedIn, and email
• Previous experience managing a cohesive brand identity, ensuring consistent messaging and visual representation across all platforms and materials throughout the organization
• Ability to conduct market research to understand audience demographics, preferences, and trends, informing campaign strategies and program development
• Experience applying integrated marketing principles, ensuring that all marketing channels and efforts work together cohesively to maximize impact and reach
• Comfortability using Search Engine Optimization (SEO) to maximize advertising and campaign performance
• Experience using Google Analytics, Meta Insights, and other reporting tools to analyze campaign performance

Responsibilities

• Develop comprehensive marketing strategy in collaboration with National Director of Development and Marketing and lead the execution of various efforts to increase Lambda Legal’s visibility, impact and engagement within existing and target communities
• Ensure the integration of marketing goals, messages and key performance indicators (KPIs) across all outreach channels, including but not limited to social media, e-mail, ePhilanthropy, direct marketing, out of home advertising (OOH), educational content, fundraising and community events, donor communications and more
• Identify, measure, and drive strategies to meet KPIs across all channels. Prepare routine reporting for Senior and Executive leadership
• Lead creative development of marketing campaigns including design, copywriting, video production and other assets in-house and with external agencies as needed. Identify target audiences and tailor messaging to effectively reach them
• Develop and manage an annual marketing budget for out of home advertising, digital, and paid media
• Monitor KPIs and utilize insights to refine strategies to maximize reach and drive revenue
• Advise on and support implementation of new technology to automate and streamline marketing and engagement action tracks for the increased acquisition and conversion of new constituents and donors
• Oversee the brand integrity of all marketing-related content, donor collateral, publications, promotional items, and content production across the organization
• Leverage Lambda Legal’s brand story to center the communities served and develop compelling narratives (campaigns, advertising, publications, videos) that connect the organization’s work with the individuals most impacted
• Manage and mentor the Integrated Marketing Associate, encouraging creativity and professional growth
• Undertake other duties as assigned

Benefits

• Medical benefits that begin on your start date
• Dental, Vision, and Life insurance (effective 30 days from your start date)
• Short & Long-Term Disability plans (effective 30 days from your start date)
• 403(b) Retirement Plan (employer contribution and matching program begins after 90 days of employment)
• Paid Time Off: Paid Vacation (15 Days)
• Sick Leave (12 Days)
• Personal Leave (3 Days)
• Religious Observance Leave (3 Days)
• Bereavement and Bereavement Anniversary Leave
• Floating Holiday (1 Day)
• 12 paid holidays and 5 early office closures
• Flexible Spending Account (FSA/DC FSA) and Commuter Benefits
• Health Reimbursement Account
• $50 monthly mobile phone reimbursement
• Annual professional development fund
• Summer Fridays from Memorial Day to Labor Day
• Premium subscription to the Calm App
• Paid sabbatical after 7 years of service at Lambda Legal (4 weeks for non-exempt positions and 8 weeks for exempt positions)