Digital Communications Director

Summary

Join Run for Something as their Director of Digital Communications! This remote, full-time position leads digital strategy and execution across various platforms, including social media, email, and paid advertising. You will supervise content creation, manage the CRM system, and mentor the Digital Engagement Associate. The ideal candidate possesses at least 3 years of experience leading digital teams, strong knowledge of digital marketing channels, and proven ability to manage complex projects. Run for Something offers a competitive salary, comprehensive benefits, and a flexible remote work environment. This role is crucial in amplifying RFS's mission to recruit young, diverse progressives for local office. The position requires strong collaboration skills and a commitment to DEI.

Requirements

• At least 3 years of experience leading/managing a digital or communications team, with proven ability to set team goals, establish processes, and adjust strategies to meet changing needs and goals
• Strong knowledge of social media, email, website content management, digital advertising, and creative production (video, graphics, audio), with experience engaging diverse, young audiences
• Demonstrated skills in managing complex projects, coordinating with cross-functional teams and external partners, and adapting to unionized work environments
• Ability to collaborate and build strong relationships with cross-functional teams to ensure cohesive digital communication strategies
• Experience creating standardized processes, guidelines, and practices for CRM data management, email programs, and the entire suite of platforms and touchpoints. Experience evaluating digital organizing practices and programs and providing recommendations, with a focus on increasing retention, engagement rates, and candidate endorsement application numbers. Experience managing and improving CRM and email programs for national organizations
• Familiarity with HTML and enterprise CMS, such as content management systems like wordpress and the backend of websites
• Familiarity with P2P and broadcast SMS platforms
• Proven experience contributing to a diverse, equitable, and inclusive environment, embodying Run for Something’s values (service, DEI, dignity, innovation, transparency) in all interactions and work
• Excellent writing, editing, and verbal communication skills, with the ability to manage multiple priorities and pivot quickly in response to breaking news or changing organizational needs
• Ability to work independently in a remote environment, maintain transparency in workflows, and demonstrate a proactive problem-solving mindset aligned with organizational goals

Responsibilities

• Develop and lead digital strategies, projects and processes to amplify RFS’s work and share impactful stories, collaborating with teams across RFS on email campaigns, paid media, and outreach initiatives aligned with RFS’ mission and priorities; adjust and refine the strategy as needed
• Manage RFS’s digital channels, including social media, website, email, and advertising, while coordinating with technology and recruitment teams for data alignment
• Collaborate with the Senior Director of Organizing and Recruitment and other key stakeholders from our program and campaign teams to execute email campaigns, paid media, and supporting channels to drive outreach to our priority audiences to build our pipeline of prospective candidates
• Working with the Development team to execute email fundraising campaigns for maximum impact
• Design the coordinated processes to ensure internal alignment and smooth coordination among key stakeholders
• Oversee all digital projects, including content and editorial calendars, digital partnerships, and multimedia projects, and liaise with external vendors for media and influencer programs
• Respond to breaking news and support crisis communications as needed
• Audit and revamp the organization's CRM tracking system to optimize communication strategies and stakeholder engagement in partnership with key stakeholders from program, campaigns, technology and development teams
• Implement unified methods for tracking and measuring user flows for the three main categories in our digital pipeline database: prospective candidates, supporters, and volunteers, in partnership with key stakeholders across the organization
• Supervise, review and approve the creation of digital content (e.g., social posts, website updates, video, graphics, ads, and emails), ensuring brand consistency and alignment with RFS’s goals and voice
• Maintain RFS’s digital brand, messaging, and style across all platforms
• Coordinate with RFS’ Recruitment, Program and Tech Teams to properly align and segment data collected on new pipeline sign-ups; ensure CRM management and tracking systems are implemented, supported by the technology department
• Manage vendors and analyze metrics for performance improvement, providing recommendations for new opportunities
• Mentor and coach the Digital Engagement Associate, ensuring alignment with RFS values and supporting professional growth

Preferred Qualifications

• Proven ability to craft strategies for complex and sensitive topics
• Skilled at adjusting timelines and deliverables, especially during breaking news
• Knowledge of digital accessibility best practices
• Advocates for ethical, people-centered storytelling
• Creative thinker with a knack for identifying obstacles and proposing solutions
• Past management of email consultants a plus
• Experience with unionized work environments, including collaboration with unions or managing within collective bargaining frameworks, is a plus but not essential for this role

Benefits

• Four-Day Work Week
• Unlimited Paid Time Off policy
• Platinum Medical Insurance (100% of premium covered for employees; 50% of premium covered for dependents)
• Dental and Vision Insurance (100% of premium covered for both employees and dependents)
• Professional Development Stipend
• Treat Yourself Stipend ($500 a year to do something that brings you joy)
• Equipment Stipend
• 401k
• Work from Home Stipend
• Cell Phone/Internet Stipend
• 12 weeks of paid family leave
• Paid Sabbatical (after 3 years of service to RFS)
• Employee Assistance Program
• Four weeks in organization-wide holiday closures, including a two-week winter break
• Flexible, remote work environment
• Transition payment for departing employees