Senior Associate, Market Strategy & Planning

Summary

Join Instacart's Market Strategy and Planning team as a Senior Associate Market Strategy & Planning and help shape the future of advertising. You will develop strategic plans to grow Instacart's retailer business through advertising and marketing initiatives, manage programs, collaborate with cross-functional teams, perform data analysis, and monitor industry trends. This role requires 3-5 years of experience building advertising products in e-commerce, a Bachelor's degree in a related field, and excellent communication and analytical skills. The position is remote, offers competitive compensation and benefits, and includes equity grants. Base pay varies by location.

Requirements

• 3-5 years of experience working on building advertising products in the e-commerce space. Experience working on digital marketplaces preferred
• Bachelor’s degree in Business, Marketing, or a related field
• Excellent communication skills, enabling effective collaboration with various stakeholders
• Demonstrates adaptability while building new programs, initiatives and processes
• Detail-oriented with a proactive approach to problem-solving
• Strong analytical skills with the ability to track and interpret data

Responsibilities

• Develop strategic plans to best meet needs & grow business for Instacart’s retailers, via a portfolio of advertising and marketing initiatives
• Own program management including pipeline tracking, forecasting, and reporting to highest levels of leadership
• Work with cross-functional teams across product, retail, ads, and marketing teams to guide the implementation of the go-to-market strategy
• Perform data analysis to drive key business insights and scalable growth strategies for retailer advertising both internally and externally
• Monitor industry trends, competitor strategies, and market conditions to ensure Instacart retailer ads remain competitive and cutting-edge

Preferred Qualifications

Experience in a tech or strategy role with emphasis on digital advertising/performance marketing

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants