Senior Growth Marketing Associate, Paid Search

Summary

Join Stitch Fix's Growth & Media team as a Senior Growth Marketing Associate and lead the execution of Google Ads campaigns, focusing on Search and Google Shopping. Manage campaign operations, including keyword research, bidding strategies, and A/B testing. Stay updated on Google Ads features and implement them effectively. Own budgeting and forecasting, analyzing campaign performance, and presenting insights to cross-functional teams. Drive experimentation and testing, collaborating with creative partners and cross-functional teams. Apply incrementality frameworks and refine strategies based on results. This role requires 3-5+ years of experience in growth or performance marketing with a deep specialization in Paid Search and hands-on Google Ads campaign management. The ideal candidate will possess strong analytical skills, experience with Google Shopping and Performance Max, and a collaborative work style.

Requirements

• You have 3–5+ years of experience in growth or performance marketing, with a deep specialization in Paid Search
• You’ve managed Google Ads campaigns hands-on-keyboard, ideally in an in-house environment (agency experience is also welcome if search was your focus)
• You have experience with Google Shopping, and are familiar with Performance Max, including how it differs from standard search campaigns
• You understand the nuances of bidding strategies, automation, and budget allocation, and have applied them in high-stakes environments
• You are comfortable analyzing data and building insights using tools like Looker, Tableau, Excel/Sheets, and possibly SQL
• You’ve collaborated with creative teams — or even written ads yourself — and understand how to optimize messaging for search formats and placements
• You’ve developed and executed testing plans for both performance and creative variables, with a focus on measurable outcomes
• You’re thoughtful about brand SEM strategy, including when and how to bid on brand terms, and understand best practices around incrementality
• You’re a natural problem-solver who thrives in ambiguity, is quick to act on feedback, and brings a solution-oriented mindset to new challenges
• You work well in a lean team environment, where speed, collaboration, and ownership matter

Responsibilities

• Lead the hands-on execution of Google Ads campaigns, including Search, Shopping, and Performance Max (P Max) formats
• Manage day-to-day campaign operations: keyword research, bidding strategies, ad creation, geo-lift, incrementality testing, A/B testing, pacing, and creative optimization
• Stay current on evolving Google Ads features, including AI Max for Search campaigns, automation and evolving campaign types like P Max, and implement them thoughtfully
• Own budgeting and forecasting processes — allocating spend efficiently across channels and campaign types to maximize CPA efficiency
• Regularly analyze campaign performance, synthesize learnings, and present actionable insights to cross-functional teams and leadership
• Drive experimentation and testing: build a roadmap, test hypotheses around bidding, creative, audiences, and placements, and scale what works
• Collaborate with creative partners on copy, assets, and landing pages, with a focus on creative strategy for paid search and P Max placements
• Partner cross-functionally across brand, lifecycle, data science, and product to shape the future of our performance marketing programs
• Apply incrementality frameworks, including geo-lift testing, and continuously refine strategy based on results

Benefits

• We offer comprehensive compensation packages and inclusive health and wellness benefits
• This role will receive a competitive salary and benefits
• This position is eligible for an annual cash award depending on employee and company performance
• In addition, the position is eligible for medical, dental, vision, and other benefits